Types of Snapchat Ads & How to Use Them

Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and...

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What You Need to Know About Google’s Max Conversions Bid Strategy

This post was originally published in May 2017, and last updated in March 2022. In May 2017, Google...

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What To Do When There’s Not Enough Traffic for A/B Testing

So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve....

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Why UX Audits Can’t Be Automated

Purpose of a UX Audit When was the last time you audited the buttons and links on your site for...

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Creating Magic Everyday: How Seer Project Managers Work

As a Seer Project Manager, I think about Disneyworld on at least a weekly basis. When I was in the...

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GA4’s Custom Dimension & Parameter Data Model

In this article: GA4 vs. Universal Analytics Terminology GA4 vs. Universal Analytics: How the Data...

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Why You Should Be Using Google Discovery Ads

This post was originally published in 2019, and last updated in March 2022. In 2019, Google released...

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