Wasteful Wednesday #22 – Keyword of the Week “Local Intent”

Watch Episode 22 on “Local Intent”: ← Watch Episode 21 on “Google vs. Bing” Read the...

via Tumblr https://ift.tt/3afGETd

The Importance of Regular Account Audits: 10 Key Categories to Evaluate

Written by Rachael DiNicola & Tracy McDonald The goal of an account audit is to use Google’s...

via Tumblr https://ift.tt/385m59n

Are Header Tags Important for SEO?

While they may not get quite the love that other HTML tags like title tags and meta descriptions do,...

via Tumblr https://ift.tt/379rPQo

SEO Strategies for Optimizing Your Site for Voice Search

How Voice Search Can Be Part of Your SEO Strategy “Okay Google” “Alexa!” “Hey, Siri” These are...

via Tumblr https://ift.tt/37S6NF3

6 Reporting Challenges Solved by Restructuring Your Google Analytics Account

Is your Google Analytics account full of properties and views you don’t even use? Maybe you...

via Tumblr https://ift.tt/2JWLxWu

The Untapped Potential of Microsoft Ads’ Zero-Click Queries

How to Use Microsoft Ads to Gain Search Term Insights In September of this year, Google Ads removed...

via Tumblr https://ift.tt/2W2pu32

Wasteful Wednesday #21 – Google vs. Bing

Watch Episode 21 on “Google vs. Bing”: ← Watch Episode 20 on “Management” Read the Transcript...

via Tumblr https://ift.tt/37Meix6

3 Strategies to Bring Back Lost Customers Via Remarketing

Tired of all those cart abandoners or the returning users that still aren’t converting? Let’s take a...

via Tumblr https://ift.tt/2JDgJu2

Reach New Audiences with Paid Social Campaigns This Holiday Season

The holidays may or may not be a busy season for you depending on your industry, but one thing is...

via Tumblr https://ift.tt/2JX7hS2

LinkedIn Introduces Campaign-Level Bulk Actions

The Efficiency Gods Have Spoken 2020 was a big year for LinkedIn in terms of product updates. We...

via Tumblr https://ift.tt/3gdU97a

Attitude of Gratitude: 5 Things the Seer Team is Thankful for in 2020

Last year the Seer team shared our first Attitude of Gratitude blog post highlighting different...

via Tumblr https://ift.tt/39fu1qJ

Wasteful Wednesday #20 – Keyword of the Week “Management”

Watch Episode 20 on “Management”: ← Watch Episode 19 on “Black Friday Cyber Monday”  Read the...

via Tumblr https://ift.tt/3fA4Jos

10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources

Google Analytics is a powerful tool providing more insights about what our users do online now more...

via Tumblr https://ift.tt/3nFsPRF

Core Web Vitals 101: What You Need to Know

Web Vitals User experience is key to success for any site online. Historically, however, UX has...

via Tumblr https://ift.tt/3712pDk

2020 Ecommerce Holiday Game Plan

What is the Holiday Retail Guide? Each year, Google releases a Holiday Retail Guide that uses...

via Tumblr https://ift.tt/2HiUgB6

Google Update: Page Experience as a Ranking Factor

Google announced that as of May 2021, page experience signals will be included in Google Search...

via Tumblr https://ift.tt/3pN2jYa

12 Holiday eCommerce Strategies to Implement Now

Ok, first thing’s first. Unclench your jaw, relax your shoulders, and take a deep breath. This year...

via Tumblr https://ift.tt/36NVpcN

How to Get Featured in a Holiday Gift Guide

This post was written by: Larissa Williams & Samantha Gower If you’re in the Ecommerce space,...

via Tumblr https://ift.tt/2IQIAG4

Lessons Learned: Virtual Conference Planning (with Template!)

This post was written by: Caloua Lowe and Erin Simmons So You Want to Plan a Virtual Event? We’re...

via Tumblr https://ift.tt/35FWYdq

UX Checklist Series: Ecommerce Design

In the wake of COVID-19, digital strategies are more important than ever before. When it comes to...

via Tumblr https://ift.tt/3pCE92y

How To Fix Google Merchant Center Tax Suspension

Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your...

via Tumblr https://ift.tt/36Hzq7j

Seerfest 2020 Recap #3: Marketers of the Future are Generalists

This post was written by: Erin Simmons, Kia Street, and Caloua Lowe. Seerfest 2020: Worldwide...

via Tumblr https://ift.tt/2IwmIjB

Seerfest 2020 Recap #2: You Are Not Your Audience

This post was written by: Erin Simmons, Kia Street, and Caloua Lowe Seerfest 2020: Worldwide...

via Tumblr https://ift.tt/3nn5jJ5

Seerfest 2020 Recap #1: Business Intelligence is More Accessible Than Ever

This post was written by: Erin Simmons, Kia Street, and Caloua Lowe Seerfest 2020: Worldwide...

via Tumblr https://ift.tt/3kuXe30

Wasteful Wednesday #19 – Keyword of the Week “Black Friday / Cyber Monday”

Watch Episode 19 on “Black Friday / Cyber Monday”: ← Watch Episode 18 on “Laws” Read the...

via Tumblr https://ift.tt/36GoG9l

Data Privacy & Compliance Guide to Managing Your Google Analytics Data

Today’s average digital consumer is more aware and concerned about how their online data is being...

via Tumblr https://ift.tt/2GIB936

Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021

Written By: Jacqueline Briggs-Gill & Emmilly Best What Happened? Last month Facebook announced...

via Tumblr https://ift.tt/3ka2clA

Leveraging Coupons & Coupon Code Data from Google Analytics

What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could...

via Tumblr https://ift.tt/3ewNSm5

How to Use Search Data to Solve Business & Marketing Problems

Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere,...

via Tumblr https://ift.tt/3280OcU

Are PDFs Bad for SEO?

TL;DR: The most common SEO answer, it depends! PDFs have widely been debated in the SEO Community as...

via Tumblr https://ift.tt/35CVjnG

Wasteful Wednesday #18 – Keyword of the Week “Laws”

Watch Episode 18 on “Laws”: Read the Transcript of Episode 18 on “Laws”: Hello there...

via Tumblr https://ift.tt/31O2GHC

Firebase Pricing Models: What Should I Choose?

Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile...

via Tumblr https://ift.tt/3mcNfRl

UX Checklist Series: Navigation Design

If you put a notebook down at your desk and walk away, you expect it will be in the same place when...

via Tumblr https://ift.tt/2H5kEi0

10 Ways to Improve Organic Search Rankings on Google

Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you...

via Tumblr https://ift.tt/3k4Nb5v

Demystifying Google Analytics 4 FKA App + Web

What is the New Google Analytics 4? On October 14, 2020, Google announced a new era of analytics...

via Tumblr https://ift.tt/3nVv1Wc

Embracing Automation to Double Conversions and Halve CPA

While attempting to diagnose why one of our most highly-valued clients with over 6 years of tenure...

via Tumblr https://ift.tt/34OBLwc

Introduction to Facebook Automated Rules

What’s the Deal with Facebook’s Automated Rules? If you’ve ever managed a Facebook campaign, you...

via Tumblr https://ift.tt/2GtZqtR

Our Answer to Pacing -37.8% in Team PTO Use 2020 vs. 2019

⅔ of Americans are experiencing burnout right now. So when our team members started averaging ~1.5...

via Tumblr https://ift.tt/2GAE2m3

Update Your Facebook Pixel for CCPA Compliance

Written By: Nicole Portman & Emmilly BestOriginally Published: July 4, 2020  |  Last Updated:...

via Tumblr https://ift.tt/34cOHvp

Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government”

Watch Episode 17 on “Government”: Read the Transript of Episode 17 on “Government”: What’s up...

via Tumblr https://ift.tt/3l4ELeb

Apple’s Privacy Update: Impact of Safari 14 Tracking Preventions

What Happened? The impact of Apple’s Privacy Update this week won’t be significantly different than...

via Tumblr https://ift.tt/363pXIS

Kenshoo Experiments: Set Your A/B Tests Up For Success

We’re in the day and age where in Paid Search, you have to test, test, and test some more. But how...

via Tumblr https://ift.tt/3hYipJL

Server-Side Tagging in Google Tag Manager: What is It?

What is Server-Side Tagging? In today’s world effective measurement, integration, and use of...

via Tumblr https://ift.tt/2RPWPwp

3 Ways to Use Google Trends for Marketing

Organic Performance isn’t JUST SEO Has this ever happened to you? All your organic leading...

via Tumblr https://ift.tt/33EwWVB

How to Conduct an SEO SWOT Analysis

Search Engine Optimization (SEO) is something we all may have heard of, whether you work at an...

via Tumblr https://ift.tt/3iFwgWg

Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why”

Watch the Video: Read the Transcript: What’s up friends Wil Reynolds here for another...

via Tumblr https://ift.tt/32CRjDv

Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures”

Watch the Video: Read the Transcript: What’s up friends. This wasteful Wednesday is brought...

via Tumblr https://ift.tt/339UcL6

Google Ads Removes Search Terms for 28% of Paid Search Budgets

Written by: Alex Turbett, Grant Edrington, & Chris Konowal This post contains the one day of...

via Tumblr https://ift.tt/34YkbHH

How to Work with a Partially Remote Team

With companies slowly rolling back into the office as stay at home orders are lifting across the...

via Tumblr https://ift.tt/2QLSeus

What is Keyword Research for SEO?

What is Keyword Research? Keyword research is the process of uncovering the priority terms,...

via Tumblr https://ift.tt/31PXrrA

Segmenting in Google Analytics

What Are Segments in Google Analytics? As Google states in their introduction to segmentation, “A...

via Tumblr https://ift.tt/3gU5VSO

10 Ways to Improve Your SEO Strategy

Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or...

via Tumblr https://ift.tt/2QMR2qT

Creating SEO-Friendly FAQ Pages

Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ)...

via Tumblr https://ift.tt/31S9yV5

Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites”

Watch the Video:  Read the Transcript: Howdy folks, Wil Reynolds here and I’m back for...

via Tumblr https://ift.tt/2YWLHSj

How Seer Leverages Kenshoo In Our Tech Stack

3rd Party Campaign Management Tools At Seer, we are constantly evaluating and evolving our Tech...

via Tumblr https://ift.tt/3i22P08

Seer Solves It: Using Facebook Ads to Inform SEO Meta Data

How To Leverage Facebook Ads To Write Effective SEO Meta Data As a total Facebook advertising...

via Tumblr https://ift.tt/34DfByy

5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey

Written by: Marianna Morris & Jordan Frank According to CMOs, What is the Outlook on Marketing...

via Tumblr https://ift.tt/2YycaFq

Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”

Watch the Video: Read the Transcript: What’s up, y’all? Wil Reynolds here for another...

via Tumblr https://ift.tt/3b08npt

Google Ads Guide: Responsive Display Ads

What are Responsive Display Ads (RDAs)? Responsive Display Ads are one of Google’s Smart...

via Tumblr https://ift.tt/34yGjbo

Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II

Watch the Video: Read the Transcript: What’s up y’all, Wil Reynolds here for another...

via Tumblr https://ift.tt/2CFjY0j

Google Ads Guide: How to Leverage Responsive Search Ads

Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the...

via Tumblr https://ift.tt/2Ycmcfm

Google Ads Launches Image Extensions Beta

What are image extensions? In July 2020, Google announced that they would be launching an image...

via Tumblr https://ift.tt/3170Y4a

Seerfest 2020: We’re Coming for You, World

Seerfest 2020: Streaming Worldwide This Fall Your charity-driven, 1-day marketing conference WHEN:...

via Tumblr https://ift.tt/318xnaw

Hotjar & Google Optimize Announce New Integration

Hotjar Now Allows You to Filters Sessions by Google Optimize Variant Big news for those of us who...

via Tumblr https://ift.tt/2PVIsFQ

Smart Display Campaigns: What Are They and How Do You Create Them?

Contributors: Kim Jones, Sara Vicioso, William Bravo, Rachael Dinicola, Crystal Hopkins, &...

via Tumblr https://ift.tt/3gXW6UO

Update Your Google Ads Tags for CCPA Compliance

Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant....

via Tumblr https://ift.tt/3kIDHxu

Restructuring an Education Facebook Account Drove a +4,527% Increase in CVR

Written By: Emily Pollock & Ashton Underwood How to Prove the Value of Paid Social in...

via Tumblr https://ift.tt/2PPPDiJ

5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments

This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter 2020: The Year of The...

via Tumblr https://ift.tt/3kFbPKn

Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”

Watch the Video:  Read the Transcript: What’s up folks, Wil Reynolds here. This is another...

via Tumblr https://ift.tt/3fUJpsd

Five Breakout Themes Following MozCon 2020

Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss,...

via Tumblr https://ift.tt/31Brf9T

Google Analytics 360 vs Adobe Analytics: Key Differences

Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner. Google...

via Tumblr https://ift.tt/2C69iaK

A Quick Chat(bot) Goes A Long Way

What is a Live Chat/Chatbot? Live Chat is another way for users and potential customers to get in...

via Tumblr https://ift.tt/3kom8CI

Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals”

Watch the Video: Read the Transcript: What’s up everybody, Wil Reynolds here for another...

via Tumblr https://ift.tt/30sQE6k

10 Questions to Discover Your SEO Target Audience

Whether you are an SEO or just wanting to further target your audience in business, there are...

via Tumblr https://ift.tt/2Pm7v4s

How Banks Can Minimize Customer Frustration

Written By: Rebecca Feinberg, Joe Meola, Teresa Lopez & Jane Brady. What Can Banks do to...

via Tumblr https://ift.tt/3icftJZ

PPC Conversion Tracking 101: Setting Up Tracking

Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion...

via Tumblr https://ift.tt/2XmuVLC

Use Paid Media to Build Funnels Now for Long Term Success

People are increasingly sensitive to how they are spending their time and money According to...

via Tumblr https://ift.tt/2Dg5pRg

How to Plan a Virtual Conference

With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s...

via Tumblr https://ift.tt/39OuH4W

Keyword Match Types: Aggregation vs. Segmentation

Contributors: Tim Moorhead, Tracy McDonald, Forrest Schaffer, & Rachel Venner In the age of...

via Tumblr https://ift.tt/3fewiSt

Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences”

Watch the Video: Read the Transcript: Howdy friends, Wil Reynolds here for another Wasteful...

via Tumblr https://ift.tt/39DGmn5

Higher Education Tactics for Pivoting During Changing Times

As we’ve continued to monitor the Higher Education industry’s response to our current environment,...

via Tumblr https://ift.tt/3fVNhdk

Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy”

Watch the Video: Read the Transcript: Howdy friends! Wil Reynolds here for another...

via Tumblr https://ift.tt/3jtoOOJ

New Changes to Google Discovery Campaigns & Ads

Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns...

via Tumblr https://ift.tt/2OHH2OB

5 Technical SEO Tips for New SEOs

5 Tips for Your Intro to TSEO There are many components of SEO, from content strategy and keyword...

via Tumblr https://ift.tt/30ChibV

How to Optimize E-Commerce Category Pages

Search News You Can Use’s Marie Haynes sat down with Google’s John Mueller to discuss how to best...

via Tumblr https://ift.tt/2BkJCqx

How to Prioritize SEO Content Topics

Re-Evaluate Your SEO Content Prioritization Methods Have you done the research and found new...

via Tumblr https://ift.tt/3eQCShZ

How to Prepare Your Analytics for a Domain Migration

Prep Your Analytics for a Domain Migration When migrating your site to a new domain, adding a new...

via Tumblr https://ift.tt/2CR0Xbd

How to Leave Work at Work

Have you ever come home from work, put on some comfortable clothes, sat down, and continued to think...

via Tumblr https://ift.tt/30sOgLP

5 Whys: Ask “Why” Five Times to Identify Root Causes

Asking “why” until you get to the root cause is a skill that’s beneficial in many facets of digital...

via Tumblr https://ift.tt/30u5rg2

3 Ways to Utilize Financial Statements for SEO

Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to...

via Tumblr https://ift.tt/2WpiqOG

Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer

CFO’s, Procurement, & Controllers are hitting you up: “I need to make cuts. I need answers in 24...

via Tumblr https://ift.tt/2CgKn4k

How To Calculate Digital Marketing ROI Using A 10-K

Why Should You Calculate ROI for Digital Marketing? How often has this happened to you? You’re...

via Tumblr https://ift.tt/2ZyFBYI

Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms”

Watch the Video: Read the Transcript: Howdy friends! Wil Reynolds here for another Wasteful...

via Tumblr https://ift.tt/2DLt0sZ

The Ultimate Guide to Facebook & Instagram Ad Types

What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and...

via Tumblr https://ift.tt/2WiAR7R

[Action Recommended] Update Facebook Pixel for CCPA Compliance

Written by: Nicole Portman & Emmilly Best TLDR: Facebook’s Limited Data Use feature protects...

via Tumblr https://ift.tt/3fuxamT

How to Quickly Leverage Your Data Layer for Enhanced Site Tracking

What is the Data Layer? The data layer is basically a vehicle to pass information from your website...

via Tumblr https://ift.tt/3j2MUQf

How to Start Your PPC Career in 4 Steps

Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about...

via Tumblr https://ift.tt/2O5Nxu3

Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II

Watch the Video: Read the Transcript:  What’s up friends, Wil Reynolds here for another...

via Tumblr https://ift.tt/2Z7iqoh

10 Ways to Give Back & Gain Experience with Skills-Based Volunteering

Maybe you’re unexpectedly unemployed, so you’re struggling to find time to volunteer amidst all the...

via Tumblr https://ift.tt/3e8DnUb

Living Into Automation With Dynamic Facebook Ads

Have you ever found yourself uploading dozens of Facebook ads that are testing different headlines...

via Tumblr https://ift.tt/3e9elUJ

How to Use Lead Form Extensions in Google Ads

What are Lead form extensions? Lead form extensions are ad extensions that show beneath search ads...

via Tumblr https://ift.tt/3irppzV

Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms”

Watch the Video: R Read the Transcript: What’s up friends, Wil Reynolds back for another...

via Tumblr https://ift.tt/3gdT91t

Google Data Studio: What Is It, What’s Working & What’s Missing

This post was originally written by Seer alumni and published in June 12, 2017. It was updated on...

via Tumblr https://ift.tt/31w1FVB

LinkedIn Conversation Ads Help To Engage Your Audience In A More Personal Way

What Are Conversation Ads? LinkedIn recently launched Conversation Ads as a public beta, a...

via Tumblr https://ift.tt/2YzSZvp

How to Use Negative Keywords in PPC Campaigns

How to Find Negative Keywords in Google Ads What is a Negative Keyword in Google Ads? While...

via Tumblr https://ift.tt/2YzpeLg

How to Monitor Your Google Analytics Data Using Custom Alerts

What are Google Analytics Custom Alerts? The Custom Alerts feature in Google Analytics helps to take...

via Tumblr https://ift.tt/2A8qeN1

Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience

The Costs of Saving Money Customers love to save money. Brands love to offer promotions and...

via Tumblr https://ift.tt/3exh8Ir

Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names”

Watch the Video: Read the Transcript: What’s up everybody, Wil Reynolds here for another...

via Tumblr https://ift.tt/2VeYb5H

Assuming Positive Intent in Sales

A lot happens in sales. A single email or call can change the trajectory of that deal, the monthly...

via Tumblr https://ift.tt/2NkLtOy

Post-Google Algorithm Update Action Plan

What to Do After a Google Algorithm Update Each year, Google’s search algorithm changes thousands...

via Tumblr https://ift.tt/3djJSDb

Importance of Using Outbound Links

Are Outbound Links Important for SEO? What are Outbound Links in SEO? An outbound link, also...

via Tumblr https://ift.tt/37KfIHX

Google Analytics 101 for SEO Strategy

How to Use Google Analytics for SEO The main goal of Google Analytics is to understand business and...

via Tumblr https://ift.tt/2NceGew

Is Hiring An SEO Agency Worth It?

Is hiring an SEO agency worth it? For the in-house marketing folks, I’m sure you’ve heard this...

via Tumblr https://ift.tt/2YdEH3r

2 Simple Steps to Enhance The Visibility Of Your Webpage

Have a top-notch piece of content that you want to get more eyes on in organic search? Have a page...

via Tumblr https://ift.tt/2AOjX9w

Tearing Up Your 2020 Plan, Q&A: Why is Being a Generalist Important During Uncertain Times?

Why is Being a Generalist Important During Uncertain Times? Watch the Video:  Read the...

via Tumblr https://ift.tt/2YL6vLt

Tearing Up Your 2020 Plan, Q&A: Which Digital Marketing Channels Will Be Most Utilized As This Continues On?

Which Digital Marketing Channels Will Be Most Utilized As This Continues On? Watch the...

via Tumblr https://ift.tt/3e72Yxz

Tearing Up Your 2020 Plan, Q&A: How Can You Take Advantage of Public Data if Yours is Limited?

How Can You Take Advantage of Public Data if Yours is Limited? Watch the Video:  Read the...

via Tumblr https://ift.tt/2CcotPj

Tearing Up Your 2020 Plan, Q&A: Should Marketing Be Focused on Retention or Acquisition Right Now?

Should Marketing Be Focused on Retention or Acquisition Right Now? Watch the Video:  Read...

via Tumblr https://ift.tt/3hN4oQa

Tearing Up Your 2020 Plan, Q&A: Which Marketing Channels are Most Efficient When Demand is in Flux?

Which Marketing Channels are Most Efficient When Demand for Your Product is in Flux? Watch the...

via Tumblr https://ift.tt/2YFIntI

Tearing Up Your 2020 Plan, Q&A: What is the Value of Power BI as a Data Viz Tool?

What is the Value of Power BI as a Data Visualization Tool? Watch the Video:  Read the...

via Tumblr https://ift.tt/2UV6lA3

Tearing Up Your 2020 Plan, Q&A: What are Some Marketing Tips for Higher Education?

What are Some Marketing Tips for the Higher Education Space? Watch the Video: Read the...

via Tumblr https://ift.tt/3e9eY1G

Wasteful Wednesday with Wil Reynolds #3 – Keyword of the Week: “Names”

Watch the Video: Read the Transcript: Hi, my name is, Wil, your name is Joe.  There are...

via Tumblr https://ift.tt/2CgOM7a

Seer Becomes the First-Ever Kenshoo Professional Agency Partner

Seer is the first agency to achieve Professional Partner Status with Kenshoo We are excited to...

via Tumblr https://ift.tt/2C9OWx8

How to Set Up Cross-Channel Remarketing Audiences

The 4th Essential Tactic The last time we saw you, we shared our tips and tricks in setting up a...

via Tumblr https://ift.tt/2AhqCsF

How to Use Call Extensions in Google Ads

How to Use Call Extensions in Google Ads This blog post will cover what call extensions are, how to...

via Tumblr https://ift.tt/2BV3yAk

Wasteful Wednesday with Wil Reynolds #2 – Keyword of the Week: “LLC”

Watch the Video: Read the transcript: What’s up, everybody, Wil Reynolds here! I’m back for...

via Tumblr https://ift.tt/3dWNyvW

Executive POV: The Impact of COVID-19 on Marketing & Advertising Industry

We surveyed members of our leadership team who have purview over Seer’s 100+ clients on the impacts...

via Tumblr https://ift.tt/2UmlYjV

Find Wasted Spend in Your Amazon Ads

Are You Wasting Spend on Amazon? Amazon Ads are a great way to increase sales for your products,...

via Tumblr https://ift.tt/2XK8lx1

LinkedIn Announces Remarketing for Video & Lead Gen Ads

LinkedIn has officially announced adding engagement remarketing on its platform… get excited! We all...

via Tumblr https://ift.tt/2YfnrJW

6 Tips for Working From Home

During these crazy times, many of those in digital marketing have been working remotely. Working...

via Tumblr https://ift.tt/2MxC1XJ

4 SEO Tips for Small Nonprofits

There are already many well-written guides on Search Engine Optimization (SEO) for nonprofits. Most...

via Tumblr https://ift.tt/3gU2Cwe

Google My Business Adds Insurance Info Feature For Healthcare Provider Listings

Google My Business Adds Insurance Info Feature For Healthcare Provider Listings Recently Google My...

via Tumblr https://ift.tt/2U6wf3D

My Experience Working at Seer Interactive

What’s it like working at Seer? I’ll tell ya! People will often ask, “what’s it like working at...

via Tumblr https://ift.tt/2AxcYkX

3 Negative Keyword Fallacies & The Hallmarks of a Data-Driven Strategy

The common wisdom around negative keywords is wrong. Search online for the “best way to find...

via Tumblr https://ift.tt/2AyOZ4H

Wasteful Wednesday with Wil Reynolds #1 – Keyword of the Week: “Jobs”

Watch the Video: Read the Transcript: What’s up, friends, Wil Reynolds here for Wasteful...

via Tumblr https://ift.tt/303xIeH

How to Create a Content Marketing Strategy Amidst Stay-at-Home Measures

Consumers across all industries are living in a new normal. With stay-at-home mandates continuing...

via Tumblr https://ift.tt/2MjLMsu

Google Ads vs AdSense: What’s the Difference?

TL;DR Google Ads is for advertisers who want to promote their products and services on Google...

via Tumblr https://ift.tt/2ZMxXdP

Get Granular, Part II: Search Marketing BI in Action

Watch the Video: Read the Transcript: Here’s the bet that we’re making for our future and...

via Tumblr https://ift.tt/2X8NV0c

Get Granular, Part I: Are You Paying to Create Friction?

Watch the Video: Read the Transcript: We just took a look at a survey that showed how...

via Tumblr https://ift.tt/2XK0ONA

What You Need to Know About the New Facebook Shops

This post was written by: Jenny Stiles & Michael Sherrod. Facebook Introduces New Shop...

via Tumblr https://ift.tt/2M2LeHd

Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2Zu2o8L

Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2ypsfmX

Tearing Up Your 2020 Plan – Part IV: What Google Knows vs What the Marketer Shows

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2Xm5E3d

Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2WT0uwD

Tearing Up Your 2020 Plan – Part II: How to Find What’s Changing, for Whom, and How

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2TqcVhl

Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

via Tumblr https://ift.tt/2ZrrBR6

Tearing Up Your 2020 Plan, Full Recap: How To Get Through The Coming Recession

SOLD OUT! | Over 600 Attendees | $1,000 Donated to GiveDirectly WATCH FULL WEBINAR Full...

via Tumblr https://ift.tt/2WVEml7

3 HotJar Features We Love for User Analysis

Whether you’re interested in diagnosing conversion issues on a landing page or want to dive into a...

via Tumblr https://ift.tt/3cX8BO6

How Seer Measures E-Commerce Success on Paid Social

Written by Jenny Stiles and Ashton Underwood Our Guiding Light If you’re working in e-commerce...

via Tumblr https://ift.tt/36lbLJe

How to Build Sortable Change Columns in Google Data Studio

Written By: Kaitlin Hatch & Joshua-Vermette. Highlighting absolute change and percent change are...

via Tumblr https://ift.tt/3bOOi43

Rethink Link Building in 2020

On the heels of a NoFollow announcement from Google in late 2019, a core algorithm update in...

via Tumblr https://ift.tt/3g8frCC

4 Reasons Your New Page Isn’t Getting Traffic

Picture this: you’ve done the heavy lifting to get a new page live and you’re ready to share it with...

via Tumblr https://ift.tt/36ibRkI

10 Ways to Evaluate a Company’s Commitment to their Employees

Which Companies Care for Employees? When entering the job market, even during difficult times, it’s...

via Tumblr https://ift.tt/3bNwvun

11 Tactics To Build a Strong Narrative in SEO Reports

Building Narratives In SEO Reports As SEOs, reporting is a big part of our day-to-day...

via Tumblr https://ift.tt/36gwdeo

18 Resources to Help You Level Up Your SEO Skills

One thing about SEO that’s really exciting but also challenging is how quickly things change. When I...

via Tumblr https://ift.tt/2TkYk6Q

Know Your Data “Blindspots” for Every Google Ads Campaign Type

Our team has been hard at work doing amazing things with the data we get from our client’s Google...

via Tumblr https://ift.tt/3g4drLB

Redefining SEO Agency Expectations in a Changing World

When I set out to write this post, I wanted to provide a simple resource that decision-makers could...

via Tumblr https://ift.tt/3g1ciV8

Business Acumen 101: 5 Concepts Every Marketer Needs To Know

What is Business Acumen? What is “business acumen”?  I didn’t really know, until I read  What The...

via Tumblr https://ift.tt/2Zdyrtc

5 Tips For an Effective Project Kickoff Meeting

So You Wanna Run a Project Kickoff Meeting… The day has arrived and you’re about to kickoff with a...

via Tumblr https://ift.tt/2ycgHmY

14 Tips for Effective Remote Presentations

As the prevalence of remote work increases, it has never been more important to effectively present...

via Tumblr https://ift.tt/2TeL5Er

How to Use Google Alerts for Your SEO Strategy

How to Use Google Alerts for Your SEO Strategy A major aspect of being a consultant is being the...

via Tumblr https://ift.tt/3fSJy0Q

Leaning Into Your Business Challenges for Smarter Solutions

Background At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid...

via Tumblr https://ift.tt/2WBVgVT

Google Maps Update for Data Studio: What It Is & How to Use It

What Happened? You Can Now Use Google Maps in Data Studio Visuals On May 1, 2020, Google...

via Tumblr https://ift.tt/2AwZFRq

How to Use Optimization Score to Stay Ahead of Your Competition

What is Optimization Score Optimization score, fondly referred to as ‘Optiscore’ at Seer...

via Tumblr https://ift.tt/2y0IoPy

Digital Marketing for Financial Services Through Stay at Home Orders

This post was written by: Will Stevens, Rebecca Feinberg, Joe Meola, Jane Brady, and Teresa...

via Tumblr https://ift.tt/2WtRxK1

We Analyzed 331K Display Placements and Found 165K to Negate

With the economic downturn brought on by business shutdowns and social distancing efforts —...

via Tumblr https://ift.tt/3fKvIO0

Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World

Let’s talk about listening. Listening is a skill. It’s not an automatic human function like a...

via Tumblr https://ift.tt/35RZQlK

5 Tips for Pivoting Paid Social Strategy During COVID-19

Advertising Amidst COVID-19 It’s pretty safe to say that ‘business as usual’ is essentially out the...

via Tumblr https://ift.tt/2Z0K7zt

How to Create and Submit a XML Sitemap

Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on...

via Tumblr https://ift.tt/2yCzEiQ

Starting a Local SEO Strategy in 7 Steps

How To Get Started With a Local SEO Strategy In order to make sure you lay the foundation for any...

via Tumblr https://ift.tt/3dtZ40P

Data Studio Template for Monitoring Cross-Channel Regional Trends

This post was written by Chanton Phan & Claire Dabney In the past ~two months since the...

via Tumblr https://ift.tt/2L6xdrp

6 Client Retention Red Flags All Agencies Should Know

In today’s world of digital marketing, our clients have endless choices when it comes to their...

via Tumblr https://ift.tt/3do6UZT

A Beginner’s Guide to Google Surveys

What is Google Surveys? Before you get started using Google Surveys, make sure you take a moment...

via Tumblr https://ift.tt/2VUacyp

Industry Update: Travel & Hospitality COVID-19 Impacts

What Happened? The travel industry as a whole is one of the most impacted by COVID-19, with a...

via Tumblr https://ift.tt/2y6jmys

Google Ads Guide: Taking Smart Risks on Automated Bidding

Sometimes a shove is the best way to get into the pool. If you approach a pool by taking the ladder...

via Tumblr https://ift.tt/3aCo7Ny

Local Business Guide: Reach Your Customers Efficiently with Boosted Instagram Posts

The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads...

via Tumblr https://ift.tt/3azpfBA

Need to Update Your Users? Google Optimize Launches New Website Banner

Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to...

via Tumblr https://ift.tt/3eMWPHC

Industry Update: Google Shopping Introduces Free Product Listings

This post was co-authored by Chris Evans & Vanessa Rodriguez. What You Need to Know Google...

via Tumblr https://ift.tt/2VODUDG

3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)

Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital...

via Tumblr https://ift.tt/2xPr1B5

How to Fix the HTTPS Not Secure Error

What is HTTPS? HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol...

via Tumblr https://ift.tt/2RT5KNT

The Importance of Site Structure & Hierarchy for SEO Strategy

Although sometimes overlooked, site structure is extremely important to SEO performance for both...

via Tumblr https://ift.tt/3eGKkxo

How to Create a Full-Funnel SEO Strategy

How to Create a Full-Funnel SEO Strategy Creating a full-funnel SEO strategy on your website is a...

via Tumblr https://ift.tt/2VI4E8F

Where Do I Start? How to Prioritize SEO Opportunities

One of the most common questions I hear as an SEO consultant is “Where do I start?” Getting started...

via Tumblr https://ift.tt/2xNNX3E

How to Mentally Unplug When Your Home is Your Office

For those who are fortunate enough to be employed during these uncertain times, working from home...

via Tumblr https://ift.tt/3cBX3zx

How to Optimize Your GIFs on GIPHY

Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is...

via Tumblr https://ift.tt/2XMz2BD

Why Marketers Need to Keep Up SEO Efforts During COVID-19

Why You Need to Keep Up SEO Efforts During COVID-19 Back in 2008, as the economic downturn began,...

via Tumblr https://ift.tt/2VC6DLL

Google Ads Guide: Dynamic Search Ads

The Pitfalls of Standard Keyword Coverage According to Google, 15% of searches are brand new, every...

via Tumblr https://ift.tt/3cwtqj3

Should You Change Your SEO Strategy for COVID-19?

As marketers, our role is to continue to look for ways to keep supporting overall business goals and...

via Tumblr https://ift.tt/3cngw6E

How to Start Your SEO Career in 4 Steps

Confession time – I did not major in SEO. In fact, most of my coworkers didn’t either. Digital...

via Tumblr https://ift.tt/3afLJaI

Choose the Right Paid Search Attribution Model

What are attribution models? In short, attribution models are used to disperse and determine the...

via Tumblr https://ift.tt/2XLNCJw

Types of Twitter Ads & When to Use Them

We know how much you loved Emily Pollock’s Types of LinkedIn Ads, so we’re back with the latest and...

via Tumblr https://ift.tt/3bumfb7

Amazon Analytics: Utilizing Brand Registry Analytics For Better Business

Amazon Brand Registry Comes With Its Own Set Of Data Amazon used to be a bit of a black box when it...

via Tumblr https://ift.tt/3cphVtC

Make Your Google Smart Bidding Smarter with Kenshoo

Imagine this: You’re a marketer looking for ways to grow your business / client’s business by fully...

via Tumblr https://ift.tt/2VdhDA8

How to Effectively Use Facebook’s Campaign Budget Optimization

What is Campaign Budget Optimization? In February 2017, Facebook introduced a new way to manage your...

via Tumblr https://ift.tt/34F0ySY

3 Tools to Identify Search Trends Without MSV

In a perfect world, everything would go according to plan. The sun would always shine, people would...

via Tumblr https://ift.tt/2VujgZn

Seer Solves It: Content Helps CPG Brand Exceed Monthly Organic Revenue Goals by 58%

Problem: Our Client Needed New Website and Blog Content Ever try building copy for a brand website...

via Tumblr https://ift.tt/2V8UcYW

Use Floodlight Goals in Google Ads with Default Conversion Goals

What are Floodlight goals? According to Google, Floodlight is a system that Search Ads 360 and...

via Tumblr https://ift.tt/34J2U3i

Optimizing for SEO Using PPC Quality Score Components

Interpreting SEO in a Familiar Language – A Guide for Paid Practitioners to Approach Organic Content...

via Tumblr https://ift.tt/3em6CnQ

Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns

In this uncertain time, businesses should be focused on helping their audience by understanding...

via Tumblr https://ift.tt/2ydATVm

Facebook Removes Mobile Web and In-Stream Placements from Audience Network

If you’re involved in the ever-changing world of Facebook, then you are no stranger to Facebook’s...

via Tumblr https://ift.tt/3a9xiou

Digital Marketing Checklist Template: Business Impact of COVID-19

This post was written by Molly Quinn & Rebecca Kilcoyne Once stay at home orders went into...

via Tumblr https://ift.tt/2VeWrIO

Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers

Businesses and Customers Alike Rely on Amazon Not only do businesses rely on Fulfillment by Amazon...

via Tumblr https://ift.tt/3bUD0vy

Leveraging Custom Labels in your Shopping Feed

What are Custom Labels? Custom Labels are blank fields within a Google Shopping feed that allow...

via Tumblr https://ift.tt/2VdT6d2

From “Green” to Great: Your First Year in a Marketing Agency

The Top 5 Things You Must Focus on in Your First Year Photo by Markus Spiske on Unsplash First, let...

via Tumblr https://ift.tt/2V4F3Xi

Creating a Digital Newsroom

A digital newsroom can help you discover what users are saying about your brand and industry as well...

via Tumblr https://ift.tt/341pbZL

Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer

CFO’s, Procurement, & Controllers are hitting you up: “I need to make cuts. I need answers in 24...

via Tumblr https://ift.tt/3dVK25k

5 Ways to Build and Maintain a Successful Client Relationship

One of my favorite parts about working at Seer is having the opportunity to build relationships with...

via Tumblr https://ift.tt/2yp5SxM

Misunderstood Metrics: New Users vs New Visitors in Google Analytics

Discrepancies in the New vs Returning Users Behavior Report You might have looked at your Behavior...

via Tumblr https://ift.tt/3dCU76S

Data Studio Template: Diagnostic Tool for COVID-19 Business Impact

The COVID-19 pandemic is challenging companies across all industries to quickly adjust to shifts in...

via Tumblr https://ift.tt/2yaXP7F

Effectively Boost Your Local Business’s Posts on Instagram

Effectively Boost Your Local Business’s Posts on Instagram Author: Forrest Schaffer Summary...

via Tumblr https://ift.tt/3boQFuT

The Beginner’s Guide to Facebook Shopping Campaigns (Dynamic Product Ads)

Facebook continues to evolve and offer strategic options to target a brands’ audience with the most...

via Tumblr https://ift.tt/2UpeImg

Create a Holistic Paid Strategy With Paid Social & Search

This post was written by Ashton Underwood & Emily Pollock Agencies Have Been Siloed For Too...

via Tumblr https://ift.tt/39fgxrk

How to Create an SEO Content Calendar

Typically, when thinking about a content calendar people’s brains go directly to social media...

via Tumblr https://ift.tt/3abDH3a

The Best Free Tools for SEO

Here at Seer, we love saving money (and our clients’ money, too). When it comes to SEO, there are...

via Tumblr https://ift.tt/3dck1ON

We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate

With schools closed to help combat the spread of COVID-19, parents are scrambling to find solutions...

via Tumblr https://ift.tt/2Qufgq7

Google Search Partners Program Implements New Requirements

New Search Partner Requirements Launching June 2020 Google Search Partners Program has announced...

via Tumblr https://ift.tt/33uVkIO

3 Steps for Displaying YouTube Videos On Your Website

How to Incorporate YouTube Videos On Your Website YouTube is one of the best channels brands can use...

via Tumblr https://ift.tt/33tMX0e

How to Find Your Sitemap

What Is A Sitemap & Why Is It Important? A sitemap is a list of the indexable pages on a...

via Tumblr https://ift.tt/2J5Q6tv

Everything You Need to Know About 404 Errors for SEO

A 404 is just fancy computer talk for “Not Found”. In other words, when you click on a link or type...

via Tumblr https://ift.tt/2WtTBlI

5 Tips for Managing Up as an SEO Associate at Seer

The support role at any digital marketing agency can vary in levels of responsibility and ownership....

via Tumblr https://ift.tt/33wHPbz

Project Management for Beginners: The Basics

What is Project Management? Project management is everywhere! Whether you’re building a new home or...

via Tumblr https://ift.tt/2wcBGoX

Tips to Help You Work From Home Without Missing A Beat

There are various reasons why you may be looking into working from home. Maybe you are feeling under...

via Tumblr https://ift.tt/2Qsnf6Q

The 3 Most Important PPC Lessons I Learned While Working In-House

After working in-house as a digital marketer for a couple of years, I made the decision to venture...

via Tumblr https://ift.tt/33ppv4k

8 Tips to Get Promoted Faster in Your Marketing Career

How to Level Up in Your Marketing Career Is this you? You’re at the point where you feel like you...

via Tumblr https://ift.tt/2x0Zr3j

How to Import Google Campaigns into Microsoft Ads

Expanding Your Paid Search Horizons Your Google Ads campaigns are up and running, great job! Having...

via Tumblr https://ift.tt/2IHvszZ

3 Ways to Leverage Kenshoo – How We Use it at Seer

Kenshoo… have ya heard of it? If you’re in the digital marketing space, you probably have… and for...

via Tumblr https://ift.tt/3aU5tBs

Quick & Easy Guide to ASO – How to do App Store SEO!

What is App Store Optimization (ASO)? App store optimization is, just as it sounds, the practice of...

via Tumblr https://ift.tt/2TT3J4y

How to Explain SEO to your Grandma

What is SEO? SEO stands for Search Engine Optimization. Let’s pause there. Even the acronym can be a...

via Tumblr https://ift.tt/2Q7iS14

8 Tips for On-Page SEO

What Is On-Page SEO & Why Does It Matter? On-page SEO is how we categorize actions taken on the...

via Tumblr https://ift.tt/2Q3SDse

Google Search Console Performance Data Guide

In the world of digital marketing, we live and die by web services and platforms for every aspect of...

via Tumblr https://ift.tt/2Q4zcjb

Google Analytics App+Web FAQs Answered

In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of...

via Tumblr https://ift.tt/2TCJ0D5

Coronavirus’ Impact on Digital Analytics

With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for...

via Tumblr https://ift.tt/2Tz4Ozk

3 Automated Solutions To Pair CRM & Google Ads Data for High Quality Reporting

This post was written by Trevor Norton & Rebecca Kilcoyne of our PPC...

via Tumblr https://ift.tt/2vVa5Z9

6 Considerations To Prioritize eCommerce SEO Opportunities

Prioritizing eCommerce SEO Opportunities When it comes to eCommerce SEO, it’s common to be flooded...

via Tumblr https://ift.tt/2TtKak2

What Are N-Grams & How Can They Help You Meet Your Business Goals?

<div class=”edt-highlight-block”> <p id=”h.kjqw83lg8q0s”><em>This post was written...

via Tumblr https://ift.tt/39vM1KZ

6 Google My Business Tips You’ll Be Glad You Know

What is Google My Business? If you’re a business owner or are someone just entering the digital...

via Tumblr https://ift.tt/2TvlqrV

3 Ways to Avoid Accidentally Keyword Stuffing Your Content

A common misconception in SEO is that getting pages to rank well organically means putting keywords...

via Tumblr https://ift.tt/2Ird8uK

How to Utilize RegEx to Track Your SEO Efforts

What are Regular Expressions (RegEx) and RegEx Strings? A Regular Expression, commonly referred to...

via Tumblr https://ift.tt/3auNrVW

3 Keyword Research Tips To Get You Started

Ahhh, keyword research. It’s one the first things you do when looking to optimize a new or existing...

via Tumblr https://ift.tt/2PT42uJ

3 Useful Google Sheet Tips For SEO

Though we’re obviously huge Power BI fans here at Seer, we still hold a lot of love for Google...

via Tumblr https://ift.tt/32XmI1I

How to Prepare for a Big Meeting: Checklist & Tips

How to Prepare for a Big Meeting: Checklist & Tips Meetings range in scale for any organization,...

via Tumblr https://ift.tt/2VNAaE1

3 Tips When Onboarding a B2B Client

Tip 1: Learn the Industry’s Acronyms Regardless of what industry the client’s business is in, it’s...

via Tumblr https://ift.tt/3cCURsg

How to Analyze Enhanced Ecommerce Data in Google Analytics

This post was written by Lindsay Stecklein & Darren Douglas. You did it. Your site is tagged...

via Tumblr https://ift.tt/2uScpPZ

Signs You Should Probably Get A Feed Management Platform

This post was written by Chris Evans & Vanessa Rodriguez. Thanks to some awesome features in...

via Tumblr https://ift.tt/2vC73ss

3 Myths About Smart Shopping – Uncovered

This post was written by Chris Evans and Vanessa Rodriguez. What Do Current Marketers Believe...

via Tumblr https://ift.tt/2VIkhi8

Moving Forward After ‘Service Provider’ and ‘Network Domain’ Removal from Google Analytics

The Backstory On February 4th, Google Analytics (GA) deprecated the Service Provider and Network...

via Tumblr https://ift.tt/3am6GRA

News Trend SERP Shifter: Coronavirus

This post was written by Wil Reynolds and Mariel Mancini. News trends pop up every day that change...

via Tumblr https://ift.tt/2uROMXO

Google Ads Smart Shopping 101

What Are Smart Shopping Campaigns? Google Ads Smart Shopping campaigns are a fully automated...

via Tumblr https://ift.tt/2uP3i2v

How to Use Auction Insights Data to Identify Market Opportunities

When it comes to understanding how you stack up against your competition, there is no better tool...

via Tumblr https://ift.tt/2IjSQmE

Seer Interactive Wins ‘Top Workplaces of 2020’ Award

Top Workplaces of 2020 We’re ecstatic to announce that Seer Interactive has been selected as a...

via Tumblr https://ift.tt/2IajO0f

Gmail Ads vs. Discovery Ads: Which Should You Leverage?

Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x...

via Tumblr https://ift.tt/32IS7F6

How to Use ROAS in Digital Marketing

The Meaning of ROAS If you have worked in the digital marketing space you are sure to have stumbled...

via Tumblr https://ift.tt/2uL84y0

How to Make the Most of Down Time at a New Job

Starting a new job comes with a lot of training, learning and new experiences. It is an exciting...

via Tumblr https://ift.tt/2wijoC1

4 Digital Advertising Tips for Franchises

There’s Always a Job To Be Done What does a gym with 10 locations have in common with a fast-food...

via Tumblr https://ift.tt/3cgPnmF

3 Scripts Everyone Should Be Using in Google Ads

Make Account Management Easier on Yourself: Leverage Scripts Everyone who works in Google Ads knows...

via Tumblr https://ift.tt/2TlY7Q1

A Quick Dive Into Optimization Score

What is an Optimization Score? You may have noticed a new feature has popped up in your Google Ads...

via Tumblr https://ift.tt/2PxL4Kd

We Improved CPA by 30% and CTR by 24% with Our Quality Score Analysis

This post was written by Rachael DiNicola and Crystal Hopkins of our PPC Team. Want more efficient...

via Tumblr https://ift.tt/397a1Uj

5 Ways to Incorporate SEO Data Into PPC Deliverables

At Seer, we like to think about search holistically – as one results page, regardless of which...

via Tumblr https://ift.tt/2Vw26MF

Uncover New Targeting Options with Google Ads Audience Insights

What is Audience Insights? Audience Insights uses Google’s network data to help you understand more...

via Tumblr https://ift.tt/2Pskt0U

How to Spy on Your Competitors Using Surveys

What are “Competitor Surveys”? This isn’t a new or earth-shattering concept but just like how you...

via Tumblr https://ift.tt/2wavnlq

How to Use UTM Parameters and Tracking Templates for PPC

What are UTM Parameters? UTM Parameters are tags added to the end of URLs and are mainly used to...

via Tumblr https://ift.tt/2SYQbFl

UX Checklist Series: Button Design

Buttons are actionable touchpoints for users to engage with content in actionable ways. Small but...

via Tumblr https://ift.tt/32ptDAN

Audience Research in Marketing: Start With Data You Already Have

Audience Research: Start With the Data You Already Have Conducting audience research may seem like a...

via Tumblr https://ift.tt/3a0sSAx

UX Design Checklist Series: Accessible Design

A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took...

via Tumblr https://ift.tt/2SVb3xl

Search Marketing: A Decade in Review

Can We Chill with Monthly Search Volume Already?  OK, it’s 2020. To celebrate a new year and a new...

via Tumblr https://ift.tt/37MVuM8

How to Use SEO Data to Inform PPC Keyword Expansions

PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword...

via Tumblr https://ift.tt/32d36pZ

Top Reasons Why Your Amazon Ads Aren’t Showing

Get to the root cause of why your Amazon Ads aren’t showing So you followed along with our Amazon...

via Tumblr https://ift.tt/2vMkOVj

Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool

Updated by: Richie Lauridsen & Allison Hahn. So, I admit it: When we started looking at our own...

via Tumblr https://ift.tt/37E4Dqt

5 Things I Learned In My First 6 Months at Seer Interactive

1. How to Conquer Training as a New Employee Training is comprehensive so take notes and don’t...

via Tumblr https://ift.tt/2SErihU

You’re Doing Keyword Research Wrong: How to Stop Guessing

Written By: Aoife Laughlin & Christina Blake. If you’re only using one tool to find keywords,...

via Tumblr https://ift.tt/2V4YP6D

4 Questions I’m Going to Ask in Your Interview

So you’re coming in for an interview… We’re always hiring at Seer. And as a member of our interview...

via Tumblr https://ift.tt/326NDIf

Custom LinkedIn Lead Gen Forms Increase CVR by +31%

Seasonality Got You Down? To find a solution, you need to first identify the problem. In this case,...

via Tumblr https://ift.tt/2STCWod

3 Ways to Quickly Maximize the Value of Optmyzr

Why use tools like Optmyzr? While the Google Ads interface keeps improving and giving the user tons...

via Tumblr https://ift.tt/2UXZirg

8 Ways To Stay Organized in an Unorganized Digital World

Staying on top of all the moving parts in a digital marketing world is tough, especially when you’re...

via Tumblr https://ift.tt/39GpquE

3 Free Alternatives to Keywords Everywhere

If you heard a collective wailing from the SEO community last fall and weren’t quite sure what all...

via Tumblr https://ift.tt/2SCBkjv

3 Tips for Relocating for Work

So You Have The Opportunity To Move… Your mind is probably spinning. Logistics. Packing. Goodbyes....

via Tumblr https://ift.tt/2Hwj7xZ

We Improved Client CVR by 110% in 2019 by Doing More Smart Display

Introduction Not to brag or anything, but I have always been a fairly early-adopter of automation...

via Tumblr https://ift.tt/2SRcZp7

How to Implement An Accurate PPC Quality Assurance Process

We Are All Human The list of settings, adjustments, and targeting levers in any given digital...

via Tumblr https://ift.tt/2u4CRWo

How To Understand Audience Emotions in Search Data

Human beings experience a wide range of emotions, and this can easily translate into what we search....

via Tumblr https://ift.tt/2SEsosI

Fostering Community Within a Distributed Team

What is a Distributed Team? A distributed team is typically made up of team members who work in...

via Tumblr https://ift.tt/37psoCr

How to Structure Your Account for Smart Bidding Success

Yay, You’ve Picked An Automated Bidding Strategy And the client is on board to test! But before...

via Tumblr https://ift.tt/3blMy3k

How to Use APIs in Screaming Frog

Using APIs In Screaming Frog Anyone that is making data-driven decisions is typically looking at...

via Tumblr https://ift.tt/2HaQ82r

How to Audit Your Website Content: A Step-By-Step Guide

How to Audit Your Website Content: A Step-By-Step Guide Whether you’ve recently published a new...

via Tumblr https://ift.tt/3buFIsj

Four Impactful Ways to Mentor a New Hire

The Importance of Mentoring in the Workplace Think back to a time when you took a stab at something...

via Tumblr https://ift.tt/3bqLNG9

Why SaaS Companies Need Industry-Specific Content

Industry content resonates directly with your target audience, especially if your company has the...

via Tumblr https://ift.tt/2Syw2Ev

An Introduction to the Digital Maturity Model

Why adopt the Digital Maturity Model? We’ve been talking about “digital maturity” at Seer a lot...

via Tumblr https://ift.tt/2urbjuy

Excluding Internal Traffic from Google Analytics Data

Why Exclude Internal Traffic? At Seer, we preach that clean data is better data, and better data...

via Tumblr https://ift.tt/2SoVfkH

Google Analytics Deprecating ‘Network Domain’ and ‘Service Provider’

This post is for any users of Google Analytics — note that Google is ending the collection of data...

via Tumblr https://ift.tt/2OA2aq9

3 Tactics to Help You Rank for Your Most Competitive Keywords

3 SEO Tactics for Ranking for Your Most Competitive Keyword Every company has a set of highly...

via Tumblr https://ift.tt/381TwbV

How to Use Google’s Speed Report for Effective SEO

Does Page Speed Affect SEO? From a user perspective, site speed is only a problem when it’s broken....

via Tumblr https://ift.tt/39ase2Z

Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

As a PPC practitioner, nothing’s quite as nerve-wracking as revamping an account structure and...

via Tumblr https://ift.tt/2vO4WS9

Reading Clues: How To Understand What’s Going On Behind The Scenes With Your Client

“It’s Not Crazy, It’s a Clue” I read about a concept that changed my life a few years ago. This...

via Tumblr https://ift.tt/395OsDm

How To Amicably Say “No”

Early in my career, I was really bad at saying “no” to people. Seer is a place where opportunities...

via Tumblr https://ift.tt/2txjBk0

How to Find Affiliate Partners to Grow Your Business

How to Find Affiliate Partners to Promote Your Offers We recently had a unique client request to...

via Tumblr https://ift.tt/2UniiPC

Important Client Information to Gather at Kickoff

New Client Kickoff Meetings at Seer At Seer, whenever we begin an engagement with a new client, we...

via Tumblr https://ift.tt/2S0Z0y5

Learn Why You’re Being Targeted on Facebook AND Opt Out

Facebook is now a lot more transparent with its users About a year ago, Facebook added a section...

via Tumblr https://ift.tt/2RVY4uw

How to Create Marketing Efficiencies Through Data & Team Integration

Tell me if this sounds familiar: your fiscal year budgeting cycle approaches and you’re faced with...

via Tumblr https://ift.tt/2UrhWHE

The Benefits of an Internship After Graduation

Starting Your New Career You aced that last exam, waltzed across the stage in your cap and gown, and...

via Tumblr https://ift.tt/36GwWUv

4 Quick & Easy Ways to Gather Audience Insight

At Seer, we believe that behind every search is a person. We believe that we should spend as much...

via Tumblr https://ift.tt/2U6cdXL

How to Get Client Buy-In for Keyword Recommendations

One of the first big deliverables in an SEO campaign is Keyword Research. At Seer, we leverage a...

via Tumblr https://ift.tt/2S2YPAL

Three Essential SEMrush Features for SEO

The Top 3 SEMrush Features We Use All The Time While there are many sites that we at Seer keep...

via Tumblr https://ift.tt/36AGSz2

Pop-ups, Overlays, Modals & Interstitials Best Practices

Pop-ups, overlays, modals and interstitials are similar website elements that can be used to engage...

via Tumblr https://ift.tt/2uED1Ub

14 Questions to Ask Before Hiring an SEO Agency

Once you decide to hire an SEO agency, you have to decide which agency to hire. Whether you are...

via Tumblr https://ift.tt/30WOBpG

Identify Critical Technical SEO Issues Using Only Your Browser

There are a lot of problems that can occur in SEO, and it can be super time consuming to complete a...

via Tumblr https://ift.tt/36v2mgw

Caught in the Middle: How to Effectively Manage a Vendor Relationship for Your Client

3 Tips for Managing Vendor-Client Relationships Managing vendors on behalf of clients is a part of...

via Tumblr https://ift.tt/37uQVqs

The Best Google Chrome Extensions for SEO

If you do any SEO work, chances are you spend a lot of time in your browser checking out SERPs to...

via Tumblr https://ift.tt/310vqv7

SEO 101: Digital Marketing Terms & Acronyms

SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by...

via Tumblr https://ift.tt/2RMSbys

How to Combat Imposter Syndrome

We’ve all felt the sinking feeling of Impostor Syndrome at some point in our careers. You feel like...

via Tumblr https://ift.tt/2GsYPop

Brand Search Strategy: Save Campaign Spend and Drive More Organic Sales

Branded keywords tend to be deprioritized in organic search strategies because many businesses...

via Tumblr https://ift.tt/2RLimWA

Featured Snippets Will No Longer Be Repeated in Search Results

Featured Snippet-Apocalypse: What Happened? Could you hear it? On January 22nd, 2020 at 4:30 pm SEOs...

via Tumblr https://ift.tt/2sRmGei

5 Things to Check After Launching a PPC Campaign

One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move...

via Tumblr https://ift.tt/38yrfJF

The Best Personality Test To Know Yourself, Your Team & Your Clients

Why We Love Crystal Knows For Understanding Personalities There are thousands of personality tests...

via Tumblr https://ift.tt/2GdwWAD

Use a RACI Matrix to Organize Your Marketing Team

What’s a RACI Matrix? A few months ago, I took the lead on an internal project at Seer that had been...

via Tumblr https://ift.tt/3axa9O9

Content Hubs 101: A Guide to SEO Content Strategy

Content Hubs 101: How to Organize Content for SEO Content hubs are all the rage among the SEO...

via Tumblr https://ift.tt/38tdvzU

How Seer Gives Back to Our Community

#SeerGivesBack Giving back has always been a part of our cultural DNA and we are so proud of that....

via Tumblr https://ift.tt/3apI5MC

The Ultimate Guide to Amazon Advertising

Want to increase your sales from Amazon in 2020? Make Amazon advertising a part of your...

via Tumblr https://ift.tt/2uSQXdg

How to Master the Facebook Pixel: A Comprehensive Guide

With the release of Facebook Analytics (analytics.facebook.com) back in late 2018, it was clear that...

via Tumblr https://ift.tt/2syioIA

SameSite: What It Means & How To Prepare

Last year Google announced an update to cross-site cookie standards as part of an ongoing effort to...

via Tumblr https://ift.tt/361X4sH

Stop Segmenting Keyword Match Types

For years, search advertising practitioners have abided by the “best practice” of building campaigns...

via Tumblr https://ift.tt/2RpXFPI

Data Privacy 101: How to Answer Common Legal Questions About Data

OMG – CCPA, GDPR, PII… All these acronyms strike fear in a digital marketer’s heart. After all, most...

via Tumblr https://ift.tt/2u3P9hm

4 Things to Do When a Client Tells You They’re Leaving

Breakups are hard, but when you work in an agency, losing clients is a reality that affects...

via Tumblr https://ift.tt/2FRL3LN

3 Things an SEO Learned During Her First PPC Campaign Build

This SEO turned PPC for a very niche client project. We wanted more insights into what was...

via Tumblr https://ift.tt/30wOMbn

January 2020 Core Algorithm Update

The First Google Algorithm Update in 2020 We knew it was coming. It was only a matter of time before...

via Tumblr https://ift.tt/2tehVM4

The AM/Associate Questionnaire: Starting Your Account Team Relationship Off Right

At Seer, our account teams are usually made up of an account manager and an associate. The account...

via Tumblr https://ift.tt/2tXGNHO

Why Linguistics & Natural Language Processing is Important for SEO

Google receives around 63,000 searches every second, but have you ever wondered how it processes...

via Tumblr https://ift.tt/2tSPjbc

Updating Your Clients On Our Industry & Their Own

The Importance of Industry Updates I’m going to talk about two different kinds of industry updates...

via Tumblr https://ift.tt/36UrUoo

5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

The Google Analytics IQ (GAIQ) exam can be daunting when you approach it, especially if it’s your...

via Tumblr https://ift.tt/36Oe9Yg

3 Things I Learned About Growth During My First 6 Months At Seer

When I moved on from my last agency and accepted a job offer at Seer, one of my biggest reasons for...

via Tumblr https://ift.tt/3a5v5f0

3 Ahrefs Features We Love

Ahrefs is a tool we use frequently at Seer. Whether it’s keyword research, finding backlink and...

via Tumblr https://ift.tt/2RfUt94

Staying Focused (By Paying Attention to Distractions)

Focus is Fleeting in The Digital Age… The SEO world is fast-paced. Our industry is changing every...

via Tumblr https://ift.tt/39WhFlm

Digital Marketing Guide for Nonprofits

Written By: Rebecca Feinberg & Bailey Clark What is a Digital Marketing Plan for Nonprofits? Why...

via Tumblr https://ift.tt/36Jj4JV

How to Write a Marketing Research Objective

We all know the old adage: is marketing is an art or a science? At Seer, we think it’s both. But we...

via Tumblr https://ift.tt/2sSKC16

Seer Goes to Hogwarts

Harry Potter and the Missing Scarf It’s tough to accurately describe Seer’s culture in a way that...

via Tumblr https://ift.tt/37Co6YI

5 Tips for Job Transitioning Between Digital Marketing Agencies

Transitioning jobs can be a tricky process across any industry, but moving from one digital...

via Tumblr https://ift.tt/36GE5F2

How to Prioritize Work for Busy Clients

Have you ever run into a situation where you’ve identified all these amazing opportunities for your...

via Tumblr https://ift.tt/2QuFR6B

Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

What is Roll-Up Reporting in GA 360? Roll-Up reporting combines data from multiple Google Analytics...

via Tumblr https://ift.tt/2Fo2Mdp

7 Tips to Ask Better Questions

Regardless of your role or circumstance, asking great questions is a fundamental way to up your...

via Tumblr https://ift.tt/2uf3qHX

How to Use SuperMetrics in Google Sheets to Identify Bad Ad Placements

I recently wrote about uncovering a bunch of low-quality parked domains within the Google Search...

via Tumblr https://ift.tt/35rCMJ3

Why You Should be Leveraging Google Smart Bidding

As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more...

via Tumblr https://ift.tt/35lHyHR