A Beginner’s Guide to Google Surveys

What is Google Surveys? Before you get started using Google Surveys, make sure you take a moment...

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Industry Update: Travel & Hospitality COVID-19 Impacts

What Happened? The travel industry as a whole is one of the most impacted by COVID-19, with a...

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Google Ads Guide: Taking Smart Risks on Automated Bidding

Sometimes a shove is the best way to get into the pool. If you approach a pool by taking the ladder...

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Local Business Guide: Reach Your Customers Efficiently with Boosted Instagram Posts

The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads...

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Need to Update Your Users? Google Optimize Launches New Website Banner

Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to...

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Industry Update: Google Shopping Introduces Free Product Listings

This post was co-authored by Chris Evans & Vanessa Rodriguez. What You Need to Know Google...

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3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)

Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital...

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How to Fix the HTTPS Not Secure Error

What is HTTPS? HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol...

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The Importance of Site Structure & Hierarchy for SEO Strategy

Although sometimes overlooked, site structure is extremely important to SEO performance for both...

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How to Create a Full-Funnel SEO Strategy

How to Create a Full-Funnel SEO Strategy Creating a full-funnel SEO strategy on your website is a...

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Where Do I Start? How to Prioritize SEO Opportunities

One of the most common questions I hear as an SEO consultant is “Where do I start?” Getting started...

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How to Mentally Unplug When Your Home is Your Office

For those who are fortunate enough to be employed during these uncertain times, working from home...

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How to Optimize Your GIFs on GIPHY

Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is...

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Why Marketers Need to Keep Up SEO Efforts During COVID-19

Why You Need to Keep Up SEO Efforts During COVID-19 Back in 2008, as the economic downturn began,...

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Google Ads Guide: Dynamic Search Ads

The Pitfalls of Standard Keyword Coverage According to Google, 15% of searches are brand new, every...

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Should You Change Your SEO Strategy for COVID-19?

As marketers, our role is to continue to look for ways to keep supporting overall business goals and...

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How to Start Your SEO Career in 4 Steps

Confession time – I did not major in SEO. In fact, most of my coworkers didn’t either. Digital...

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Choose the Right Paid Search Attribution Model

What are attribution models? In short, attribution models are used to disperse and determine the...

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Types of Twitter Ads & When to Use Them

We know how much you loved Emily Pollock’s Types of LinkedIn Ads, so we’re back with the latest and...

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Amazon Analytics: Utilizing Brand Registry Analytics For Better Business

Amazon Brand Registry Comes With Its Own Set Of Data Amazon used to be a bit of a black box when it...

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Make Your Google Smart Bidding Smarter with Kenshoo

Imagine this: You’re a marketer looking for ways to grow your business / client’s business by fully...

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How to Effectively Use Facebook’s Campaign Budget Optimization

What is Campaign Budget Optimization? In February 2017, Facebook introduced a new way to manage your...

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3 Tools to Identify Search Trends Without MSV

In a perfect world, everything would go according to plan. The sun would always shine, people would...

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Seer Solves It: Content Helps CPG Brand Exceed Monthly Organic Revenue Goals by 58%

Problem: Our Client Needed New Website and Blog Content Ever try building copy for a brand website...

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Use Floodlight Goals in Google Ads with Default Conversion Goals

What are Floodlight goals? According to Google, Floodlight is a system that Search Ads 360 and...

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Optimizing for SEO Using PPC Quality Score Components

Interpreting SEO in a Familiar Language – A Guide for Paid Practitioners to Approach Organic Content...

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Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns

In this uncertain time, businesses should be focused on helping their audience by understanding...

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Facebook Removes Mobile Web and In-Stream Placements from Audience Network

If you’re involved in the ever-changing world of Facebook, then you are no stranger to Facebook’s...

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Digital Marketing Checklist Template: Business Impact of COVID-19

This post was written by Molly Quinn & Rebecca Kilcoyne Once stay at home orders went into...

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Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers

Businesses and Customers Alike Rely on Amazon Not only do businesses rely on Fulfillment by Amazon...

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Leveraging Custom Labels in your Shopping Feed

What are Custom Labels? Custom Labels are blank fields within a Google Shopping feed that allow...

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From “Green” to Great: Your First Year in a Marketing Agency

The Top 5 Things You Must Focus on in Your First Year Photo by Markus Spiske on Unsplash First, let...

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Creating a Digital Newsroom

A digital newsroom can help you discover what users are saying about your brand and industry as well...

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Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer

CFO’s, Procurement, & Controllers are hitting you up: “I need to make cuts. I need answers in 24...

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