Measure Your Twitter Campaigns with Conversion Tracking

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you...

via Tumblr https://ift.tt/2yH2v2f

How to Use Twitter Audiences

Built your Twitter campaign but stuck on how to best tailor your audiences? Look no...

via Tumblr https://ift.tt/2Jl3rxx

Innovation at Scale: Using a Software Development Model for Change Management

Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at...

via Tumblr https://ift.tt/2PS7nZ7

Finding Your Paid Social Audience Persona

You know that saying, “If a tree falls in the woods and no one is around to hear it, does it...

via Tumblr https://ift.tt/2yXzuyI

Joining Google Analytics Data to Other Data for Fun & Profit

I was reviewing an analysis years ago, and I got triggered. The analyst was suggesting that we...

via Tumblr https://ift.tt/2PMsA6M

The Facebook Pixel Update: What It Means & How To Use It

On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the...

via Tumblr https://ift.tt/2PKLHhG

Recent Search Results Findings: Your SERP Features Roundup

The Seer team keeps a running doc of Google search features and oddities, which we collectively...

via Tumblr https://ift.tt/2P3SW6Z

The Payoff From Audience Research

It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for...

via Tumblr https://ift.tt/2QWDua2

Create Instagram and Facebook Ready Videos Using Still Images

If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well...

via Tumblr https://ift.tt/2Oo5xSW

How To Spice Up Your Paid Social Imagery

An element of social marketing that differentiates it from other forms of paid media is the creative...

via Tumblr https://ift.tt/2ElGzPs

Help! My Client Wants to Run Paid Social Where Do I Start?

We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You...

via Tumblr https://ift.tt/2C9DLlM