Seer Interactive’s Top 10 Most-Read Blog Posts of 2019

As 2019 starts to wrap up, and 2020 planning is upon us, we’ve compiled our top 10 blog posts of the...

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So Your Business has a YouTube Channel, Whats Next?

What the Heck Do I Do With Our YouTube Channel? If you’re a larger business, your brand has likely...

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Why Project Management is Critical for An SEO Project

Project management is important because it ensures proper expectations are set around what can be...

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3 Characteristics of a Strong Agency-Client Partnership

An agency should be an extension of the client’s team. Sharing the same goals, talking to the same...

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How to Manage Internal Deadlines Effectively

Working in an agency environment, managing internal deadlines alongside client requests can get...

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Using the MAYA Principle for Effective Communication

What It Means to Know Your Audience George Bernard Shaw once said “The single biggest problem in...

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4 Time Management Tips for Working at an Agency

Anyone who’s worked at an agency before is well aware of how fast-paced and volatile these work...

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Resources to Know that Help Analyze the Market on Amazon

Utilizing online storefronts is becoming a common trend for businesses in our global market. There...

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Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage

Overview: The State of Google Search Partners: Its goal is to expand where users can find your text...

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How to Use SEO Meta in 1-Click (SEO Chrome Extension)

What is this? We updated a Chrome extension for SEO called SEO Meta in 1-Click. It was already...

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2 Geo Analysis Visuals You Can Create in Google Data Studio

Geo Analysis Visuals in Google Data Studio When we think about Geo Analysis in search typically we’d...

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How I Ended Up at The Perfect Company & Why

Who Am I? I’m a digital marketer. I’ve been at 3 companies prior to this job, from a 10-person...

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3 Things You Need to Consider for Healthcare SEO

Building Strategies for Healthcare SEO that Matter The most famous phrase used in SEO is “it...

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How to Find BERT Keywords

How to Find New (and Lost) Keywords Following Google’s BERT Update Google’s BERT update, which was...

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Seer Clients Saw an Avg. +24% YoY Revenue Increase Over Black Friday Weekend

Some call it “Cyber 5”; some call it “Turkey 5”. Here, we have a different name for the weekend...

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10 Ways to Use Calculated Fields in Google Data Studio

Written By: Christina Blake & Kia Street. What Are Calculated Fields? Calculated fields allow...

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How to Find Internal Linking Opportunities at Scale

I recently found myself in a situation that required me to find internal linking opportunities for...

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Build Facebook Ads with Confidence Using the Revamped Creative Hub

At Seer, we are here for a good interface “facelift,” and it looks like Facebook’s Creative Hub is...

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7 Tips to Write More Effective SEO Reports

As an agency that delivers monthly SEO reports to each and every one of our clients, we’ve produced...

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The Importance of Internal Linking to Boost Site Performance and UX

I recently found myself in an odd situation. My client had launched an eCommerce site that is less...

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What is the California Consumer Privacy Act? (& How to Prepare for It)

Written by: Emmilly Best, Jennifer Hester Originally Published: September 11, 2019 | Updated:...

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Our Client Saw 890 Incremental Conversions with Google Discovery Ads

Earlier this year, Google released a Beta ad format that enables us to share visual stories with...

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Google Keyword Planner: A How-To Guide

This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns. What Google...

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Optimizing for People: Why User Research Matters for Marketers

For years, digital marketers have served one master: Google (OK, and other search engines). Search...

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6 Characteristics of Ideas that Stick

The Curse of Knowledge In 1990, psychologist Elizabeth Newton played a game with students at...

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Attitude of Gratitude: 15 Things We’re Grateful for This Year

Here at Seer, we send “Know-Your-Company” emails to learn more about our team members. Some are...

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Why Are Title Tags Still Important for SEO?

A title tag is an HTML element expressing the title of a web page. Title tags appear within the...

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Types of LinkedIn Ads & How to Use Them

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users,...

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Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox

Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did...

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XPath Cheat Sheet for SEO

When I’m working on an analysis I like having more data than I probably need in front of me. Like,...

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How To Write Impactful Alt Text For Images

There are many contributing factors that apply to ranking on search engines. Another way to signal...

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Conversions Decrease -28% with Google’s Close Variant Update

We’re now over 90 days out from Google’s close variant match type update. For those of you who might...

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How SEO and PR Can Work Together

In the age of digital, SEO and PR have never been more intertwined. SEO is all about getting found...

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3 Ways to Level-Up Learning on the Job

When you’re new to a job, it can be overwhelming to realize how much there is to learn. When you...

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Don’t Let Google’s Conversion Bug Lead to Misguided Strategy Before Black Friday

What you’re seeing is a screenshot of Google Ads performance changes across a handful of clients...

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A Technical SEO Checklist for Beginners

Technical SEO is the process of optimizing your website so that search engine spiders can...

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5 Best Practices for SEO Copywriting

SEO copywriting is the process of creating content that fits the dichotomy of appealing to both...

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3 Things I Learned After Making The Leap from In-House to Agency

When you’re looking for a job in the marketing industry, oftentimes you narrow down your search by...

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Introducing ‘Attribution Beta’ in Google Analytics

Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of...

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Why Video Explanations Are More Impactful Than Emails

Have you ever wished an email was shorter, easier to read, or maybe replaced by something more...

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Find Hidden Budget to Fund New Marketing Initiatives

Thank you to everyone who attended our webinar on finding hidden budget and funding new marketing...

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Top 5 Books About Leadership That Every SEO Should Read

How will these books help me become a better SEO? The truth is, they might not. If you want to learn...

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Google Optimize Rolls Out Updated Reporting

Do you use Google Optimize for website testing? If so, you’ve come to the right place – we have the...

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6 Things You Need to Know From the Google Webmaster Conference

Google held the first Google Webmaster Conference in Mountain View, CA on November 4, 2019. The...

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5 Steps To Track SEO Recommendations With Blended Data in Google Data Studio

Do you find it hard to keep track of all of your SEO recommendations after they’re implemented? Do...

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Google BigQuery FAQs Answered

Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto. Frequently Asked Questions What is...

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5 Things I Learned About SEO as an Intern

In the summer of 2019, I interned at Seer Interactive in the San Diego office. During my internship,...

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What You Need to Know About Google’s New Maximize Conversions Bidding Strategy

Updated By: Forrest Schaffer In May 2017, Google had an exclusive beta kept under wraps for select...

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10 Steps to Set Up Microsoft Advertising (Formerly Bing) Shopping Ads

Updated By: Vanessa Rodriguez Google Shopping has been an integral part of strategy for my...

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Senior SEO Associate: More Than Just a Stepping Stone

So you want to be a Senior SEO Associate (Sr. SU) at Seer? Fantastic! We’re filling roles in our San...

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Google Ads vs. Facebook Ads: What’s the Difference?

What is Google Ads? Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC)...

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Why Isn’t My Ad Showing Up on Google?

This is a co-authored post by Molly Nash and Grant Edrington. We’ve all asked or have been asked...

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How to Optimize Your Content for Google Answer Boxes

Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google...

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How To Calculate Digital Marketing ROI Using A 10-K

Why Should You Calculate ROI for Digital Marketing? How often has this happened to you? You’re about...

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Client Communication 101: How to Answer Difficult Questions

10 Difficult Client Questions & How We Answer Them One of the things that I love about Seer is...

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2019 Ecommerce Game Plan for the Holidays

Written By: Aniqa Anwar & Nika Ablao What is the Holiday Retail Playbook? The Holiday Retail...

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How to Fix Google Chrome’s “Zero-Day Bug” Security Issue in 1 Minute

The Problem: Google Blog posted a security fix for two high security issues on October 31,...

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8 Public Speaking Tips and Tricks to Crush Your Next Presentation

So you’ve spent the last few weeks whiteboarding, workshopping and brainstorming your next...

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What You Need to Know About BERT

Google rolled out another algorithm update that is expected to impact 10% of all search queries....

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We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started

The High Cost Of Unchecked Marketer Bias Close your eyes, when I say deck plan, what words do you...

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How to Track Scroll Depth & Element Visibility in Google Tag Manager

Like the name implies, scroll depth tracking is a method of tracking how users scroll throughout...

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2 Ways to Use Conditional Formatting in Google Data Studio

It’s finally arrived – conditional formatting in Google Data Studio! Conditional formatting is an...

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4 Lessons Learned From Producing An Industry Study

Seer’s Local Team just released our first-ever industry study And boy, was it a doozy. We collected...

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How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites

The Importance of Site Search Data Site Search is one of the most crucial aspects of a positive...

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How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap

This summer, digital marketers traveled to the City of Brotherly Love for 2 days of digital...

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The Story Method for Executive Presentations

The Story Method Executive presentations carry high-stakes. Do you have the right information? Is it...

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3 First Steps To Take When Your Client Says ‘Site Migration’

Don’t. Panic Whether you’re just kicking off a new client, or you’ve been working with them for...

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3 Tips for Optimizing eCommerce Copy

Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and...

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Seer Solves It: Website Migration Support Leads to 126% Increase in Traffic

Seer has worked with multiple clients to help mitigate traffic and revenue loss during site...

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The Essential SEO Starter Kit: 55 Resources for New Analysts

So you just landed your first SEO job? Congrats! (If you haven’t yet, maybe you can! Did you know...

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3 Tips For Creating an Effective International SEO Strategy

So you want to develop an international presence for your website? You’ve diagnosed a business need...

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The Value In Assisted Conversions

For nearly every single client that I have ever worked on I have recommended some sort of...

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How To Choose The Right Digital Agency For Your Business

In today’s age, the internet and business go hand in hand. The internet is an extensive platform...

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How to Calculate Estimated ROI for SEO

What Does ROI mean for SEO? Return on Investment (ROI) is a metric used to judge the success of an...

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3 Steps to Keeping An At-Risk Client

There’s one thing about agencies I can guarantee – clients come and go. It’s not good, it’s not bad,...

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Google Optimize How To Guide

A/B testing is one of the quickest and lowest lift ways of using data to make changes on your...

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3 Simple Ways to Use GSC to Boost Keyword Rankings

A Step-by-Step Guide for Optimizing Existing Keywords Whether you’re a seasoned SEO professional or...

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How to Write an Outreach Email: Good vs. Bad Email Examples

One of the most exciting things about being a fashion blogger was when I started receiving blogger...

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18 Ways to Diagnose a Decline in Organic Traffic

Being able to determine the cause of an increase or decrease in traffic is a priceless skill. It...

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How to Find Wasted PPC Spend in Minutes

Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.* We mined through...

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5 Questions to Ask Your Client’s New CMO

Hearing that your client is hiring a new CMO can send any account manager into a panic. There are...

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How to Communicate the Value of SEO to Executives

The problem with communicating the value of SEO is that unless you’re a subject matter expert,...

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How Did You Come Up With My PPC Budget?

Updated By: Meghan Evans Whether you’re venturing into PPC for the first time or consider yourself...

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7 Ways Managers Can Empower Their Team Members

During my time at Seer, I have had the pleasure of working with several managers who have been huge...

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How to Integrate Google Analytics 360 & Salesforce Marketing Cloud

While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales...

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PPC Checklist For Website Migrations

You have two sites that you need to merge and you are busy checking off action items from your SEO...

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How to Augment Site Search Data in Google Analytics

To put it simply, site search lets you see what users are searching for on your site. You can...

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3 Ways to Utilize Financial Statements for SEO

Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to...

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SEO Tool Round-Up: 16 Tools We Love

SEO is an ever-changing landscape with new tools being developed and released all the time. We use...

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Analytics 360 Integrations We Love

Although all of Google’s solution products are good on their own, they become even better when...

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How To Get Hired as an SEO Associate at Seer

At Seer, we’re always hiring. As one of our hiring managers, I spend a lot of my time in panel...

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3 Quick-Win Google Data Studio Tips for SEO Reporting

Google Data Studio is an extremely powerful reporting tool for SEOs to report on organic traffic...

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All Things Philly Guide: Seerfest 2019

Dear Fellow Traveler: So, you’re visiting for Seerfest. We know the drill, you land in a city you’re...

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Seer Solves It: PPC & SEO Analysis Leads to $43K in Savings

AMResorts® (AMR) is North America’s fastest growing luxury leisure resort company. It is part of the...

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How Automated Rules Can Help Prevent a Client Nightmare

Have you ever received an email from a client or POC with “URGENT” in the subject line and your...

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Prepare For Battle: A Paid Search Competitive Guide

One of the top questions we get as PPC marketers is, “what are our competitors doing?” It’s an...

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What is the California Consumer Privacy Act? (& How to Prepare for It)

Written by: Emmilly Best, Jennifer Hester By now you’ve heard of the General Data Protection...

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We All Make Mistakes – Here’s How to Prevent & Own Them

What to Do When Something Goes Wrong We’re all human, and as humans, we are imperfect. That means...

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How to Make Seasonality Adjustments in Smart Bidding Campaigns

As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that...

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Google Ads Sunsets Accelerated Delivery

Written By: Emily Pollock & Rebecca Carey Yet ANOTHER big change happening in the world of...

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Why Google Smart Display Campaigns Are Not So Smart

Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers...

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SEO 101: The Top 5 Things You Need to Know

Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With...

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The Positive Negative: How to Use Negative Keywords to Save on Spend

If there is one thing my family can tell you, it is that I am cheap. I will look for any and every...

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Seer Interactive Becomes a Facebook Preferred Partner

In June, Facebook rolled out its new Marketing Partner for Agencies Program, and following a...

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5 Things I Learned as a New SEO Account Manager

So, now you’re a manager – way to go! You’ve received your first project assignment and you’re...

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Should You Be Using Microsoft Advertising?

There’s no denying it: The world of search revolves around Google. The search engine behemoth...

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What to Do When your Campaign is Limited by Budget

Your campaign is limited by budget — what does this mean?  We’ve all seen the alert before: Some...

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Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format

Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile...

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6 Tips for Success When Advertising on Facebook

Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in...

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Our New PPC Tool Saves Clients Money 24/7

Written By: Rachel Venner & Chris Konowal What is Saving Benjamin Pro? Seer built a tool with...

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Google Analytics App + Web – The New Frontier In Digital Analytics?

Written By: Catherine Blake, Michael Sherrod, and Kevin Rutter. Introducing App + Web Properties in...

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Google Shopping Actions: A Comprehensive Guide

About our guest author This is a guest post by Brian, Roizen, co-founder of Feedonomics. Brian...

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How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations

Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over...

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Google Expands Same Meaning Close Variants – So, What Does That Mean?

Just when you thought Google couldn’t make things more confusing – they done did it again.  Google...

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick...

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How to Use CSS Selectors with Google Tag Manager

While HTML is the basic building block of the content you see on the internet, CSS is traditionally...

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How to Build an Internship Program that Fuels Your Talent Pipeline

No matter the industry or business, great work calls for great entry-level talent to get sh*t done....

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Short and Long Term Tips to Improve Your CPA

Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution....

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Two Acquisitions Rocking the Analytics Industry – June 2019

1) Google Acquires Looker Acquisition Details: On June 6, 2019, Google announced its acquisition of...

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A Perfect Pair: Analytics 360 & Optimize 360

Why Use a Marketing Testing Tool? For a refresher on the marketing testing tool, Google Optimize...

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Seer at MozCon 2019

Seer at MozCon 2019 Wil is back for his eighth MozCon and bringing a whole squad with him. If you’ve...

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How a Rapper Cost the Finance Industry Millions

Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO...

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What Firefox Enhanced Tracking Protection Means for Digital Marketers

What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block...

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How to Query Data in Google Sheets with =QUERY Function

Why should I learn how to use the =QUERY function? I know what you’re thinking – why bother learning...

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How to Turn your One-trick-social Ponies into SEO Workhorses

We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling...

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How to “Recycle” PPC & Analytics Audience Data for SEO

Day after day, I’m hearing (and seeing) a common refrain in Seer halls, at conferences, and on...

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June 2019 Core Algorithm Update & Mobile First Indexing Update

The Announcement: Over the weekend, Google announced they would be releasing a June 2019 Core...

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Facebook F8 Conference: Seer’s Take on Ad Creative Updates

A colleague and I attended F8 2019 in San Jose where a big focus was the power of ad creative. Many...

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Facebook F8 Conference – Keynote Announcements & Impact to Marketers

Last week, myself and a colleague attended the F8 Conference in San Jose. F8 is Facebook’s yearly...

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How to Use Google Ads Campaign Experiments

Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with...

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Facebook Removes Ad Targeting Options for Certain Industries

Facebook recently announced they will take strides to lessen the potential for discriminatory...

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Seerfest 2019: We’re Coming for You, Philly

Announcing Seerfest 2019: Philly In The Fall 2018 San Diego Recap: Looking forward to bringing this...

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What You Need to Know About LinkedIn Lead Gen Campaigns

Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and...

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All You Need To Know When Creating a Facebook Audience Strategy

Join Seer as we take a deep dive into Facebook audience strategy with our audience first...

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LinkedIn Introduces Lookalike Audiences

As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business....

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Facebook Metric Update

What is Relevance Score and why is it important? Relevance Score is a single metric calculated based...

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New Update for Google Call-Only Ads Allows for Additional Lines of Text

Google recently announced a new feature that they are rolling out for call-only ads, allowing...

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Google Discover: 3 Implications for Organic Search

Google Discover is not only changing the way users find information, but it’s changing the organic...

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How to Fix Google Chrome’s Serious Security Issue in 1 Minute

The Problem: As reported by Forbes contributor on Cyber-security, David Winder – Google confirmed a...

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UX Checklist Series: Form Design

From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really...

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Google Ads’ Average Position Metric is Going Away

Earlier this week, Google announced they plan to sunset the average position metric. While this...

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Forecasting Marketing Data At Scale

Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make...

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YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads

Advertisers on Google Ads have historically had a few main video format options when launching...

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The Dos and Don’ts of Getting Started with Pinterest Advertising

In September 2018, Pinterest reported that 250 million people used the social platform every month,...

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[GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could

At one point in my content strategy role, I gained a new adjacent responsibility and the team...

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Student Loan Repayment: Another Benefit of Working at Seer

If you’re like me (or the 70% of people who have student loans) you can understand the burdens that...

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Data Driven Approach to A/B Testing

While math and design may seem like uncommon partners, our philosophy at Seer is to always use as...

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When Things Go Wrong at the Worst Time

There’s nothing like checking in on your account during a holiday only to find that it has been...

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Sending Thanks After a Job Interview

Saying thank you is not good manners, it’s an expected part of the interview process and can help...

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Maintaining Brand Safety on YouTube

As you’ve probably seen, YouTube has come under scrutiny over the past few years due to limited...

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Combine 30 Excel Files in 1 Minute with Power BI

Have you ever tried to combine 30 files in Excel & it crashed? Same. Yes, we have all been...

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Google Ads Editor’s Best Kept Secret for Presenting Campaigns to Your Client

You’ve spent the past few weeks working hard building your new client’s Google Ads campaigns. It’s a...

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SearchLove London 2018: 10+ New Ways to Visualize Your Search Data

Were you at SearchLove London 2017 & 2018? Wil Reynolds talked about How Power BI Can Help You...

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All You Need To Know When Creating a Facebook Audience Strategy

Join Seer as we take a deep dive into Facebook audience strategy with our audience first...

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LinkedIn Introduces Lookalike Audiences

As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business....

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Facebook Metric Update

What is Relevance Score and why is it important? Relevance Score is a single metric calculated based...

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New Update for Google Call-Only Ads Allows for Additional Lines of Text

Google recently announced a new feature that they are rolling out for call-only ads, allowing...

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Google Discover: 3 Implications for Organic Search

Google Discover is not only changing the way users find information, but it’s changing the organic...

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How to Fix Google Chrome’s Serious Security Issue in 1 Minute

The Problem: As reported by Forbes contributor on Cyber-security, David Winder – Google confirmed a...

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UX Checklist Series: Form Design

From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really...

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Google Ads’ Average Position Metric is Going Away

Earlier this week, Google announced they plan to sunset the average position metric. While this...

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Forecasting Marketing Data At Scale

Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make...

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YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads

Advertisers on Google Ads have historically had a few main video format options when launching...

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The Dos and Don’ts of Getting Started with Pinterest Advertising

In September 2018, Pinterest reported that 250 million people used the social platform every month,...

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[GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could

At one point in my content strategy role, I gained a new adjacent responsibility and the team...

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Student Loan Repayment: Another Benefit of Working at Seer

If you’re like me (or the 70% of people who have student loans) you can understand the burdens that...

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Data Driven Approach to A/B Testing

While math and design may seem like uncommon partners, our philosophy at Seer is to always use as...

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When Things Go Wrong at the Worst Time

There’s nothing like checking in on your account during a holiday only to find that it has been...

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Sending Thanks After a Job Interview

Saying thank you is not good manners, it’s an expected part of the interview process and can help...

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Maintaining Brand Safety on YouTube

As you’ve probably seen, YouTube has come under scrutiny over the past few years due to limited...

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Combine 30 Excel Files in 1 Minute with Power BI

Have you ever tried to combine 30 files in Excel & it crashed? Same. Yes, we have all been...

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