Getting Granular with YouTube Audience Targeting

Not many people know this, but the second-largest search engine behind Google is actually YouTube....

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How to Reorder the Legend in Power BI

How to modify the legend order in power bi Before you dive into anything too cool in Power BI, it’s...

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Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting...

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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon

Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both...

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eCom in the Wild: Ritual Vitamins

As a marketer, I’m always impressed when a brand is able to target me and move me through their...

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Deliver Personalization with New Features in Google Optimize

Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you...

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Objective Based Advertising: LinkedIn’s New Campaign Creation Tool

Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives...

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Multi-Channel Marketing: Improving PPC Campaigns with Social

Hitting paid search budget goals can be surprisingly difficult for certain clients, and certain...

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The Four Most Effective Types Of Instagram Ads: Your Official Cheat Sheet

The digital landscape is changing, and we as marketers have to change with it. Customers want...

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LinkedIn Carousel Ads: What are They and How Do I Leverage Them?

LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option:...

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What You Need to Know About Google’s New Search Ad Position Metrics

Google continues to provide advertisers with new and helpful ways to analyze search data. While they...

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Improve your Google Shopping Management with Supplemental Feeds

Google Shopping isn’t easy, and if you don’t have direct control over your product feeds it can be...

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How to Build a Twitter Campaign

It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to...

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UX Checklist Series Deep Dive: Landing Page Design

Landing pages are important lead generation tools that have two main goals: 1) provide users with...

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How to Find (& Remove!) Leaked Customer Information

We launched a tool to help companies remove personally identifiable user information out of search...

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How My Internship at Seer Set me up for Success for My Career (and Life)

I was in my last semester of college and interviewing at various agencies in San Diego. I was...

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Why Optimize for Search Engines? Let’s Optimize for People

For years, digital marketers have served one master: Google (okay, and other search engines). Search...

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Should I Hire an Analytics Agency?

When making the decision to hire an analytics agency, there’s many questions you need to ask...

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How to Create a Power BI Template

When using Power BI for your analyses, you’re bound to create a few dashboards that you really love...

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How to Report on the True Impact of Paid Search Campaigns

As paid search practitioners, we want to make sure that we’re able to measure the full impact of our...

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