Types of Snapchat Ads & How to Use Them

Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and...

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What You Need to Know About Google’s Max Conversions Bid Strategy

This post was originally published in May 2017, and last updated in March 2022. In May 2017, Google...

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What To Do When There’s Not Enough Traffic for A/B Testing

So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve....

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Why UX Audits Can’t Be Automated

Purpose of a UX Audit When was the last time you audited the buttons and links on your site for...

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Creating Magic Everyday: How Seer Project Managers Work

As a Seer Project Manager, I think about Disneyworld on at least a weekly basis. When I was in the...

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GA4’s Custom Dimension & Parameter Data Model

In this article: GA4 vs. Universal Analytics Terminology GA4 vs. Universal Analytics: How the Data...

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Why You Should Be Using Google Discovery Ads

This post was originally published in 2019, and last updated in March 2022. In 2019, Google released...

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Get Answers to Google Analytics 4 (GA4) FAQs

GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be...

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What SEOs Should Know About Accessibility

Why accessibility matters for SEO and content marketing The goal of both SEO and accessibility is to...

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4 Reasons to Consider New Google Analytics 360

GA4 Properties Warrant Revisiting Google Analytics 360 Google Analytics 360 has been a valuable,...

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When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place...

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How to Use SEMRush to Identify Search Trends and Competitor Insights

Any effective search marketing strategy should combine both paid and organic data and leverage tools...

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From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising

Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies...

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How To Do Ecommerce Keyword Research

Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce...

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5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

This post was originally published in January 2020 by Alex Landro, and last updated in March 2022 by...

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People of Seer: Meet Katie Myers

People of Seer with Katie Myers Welcome back to People of Seer: Remote Edition! In this series,...

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Canonical URLs: What Are They and Why Are They Important?

What Is a Canonical URL? First implemented by Google in 2009, canonical URLs and tags are a...

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Ask an Influencer: How Can Brands Leverage UGC for Marketing?

User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking...

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