Data-Driven Design: Retaining Creativity

The Balancing Act of Design In psychology, creativity is defined as having two main components: Is...

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People of Seer: Meet Marianna Morris

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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GA4 Expanded and New Default Channel Groupings

New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions,...

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Thinking Like Google: How to Practice People-First Philosophy for Better SEO

It sometimes feels like, when it comes to SEO, the only constant is change. However, if you look...

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Why Bounce Rate No Longer Exists in GA4 & What’s Replacing It

The Downfall of Bounce Rate What is Bounce Rate? How is bounce rate defined? The answer: it depends...

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Why Is It Important to Display Data in a Visual Way?

Data visualization can make it easier to communicate and interpret data that is difficult to...

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We Tested Display Expansion for Search & Here’s What We Found

Over the last several months, Google has recommended enabling the Google Display Network for Search...

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Attitude of Gratitude: 3 Seer Team Themes from 2021

The Persian Poet, Rumi, had a lot to say about being grateful: “Wear gratitude like a cloak and it...

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How Tracking My Time Has Changed My Working Style

If you work at an agency (even if not!) and have always thought tracking your time was a drag, or...

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How to Change Roles within a Company

So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years...

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We Tested Pure Broad Match Keywords & Here’s What We Found

This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins. As a Paid Media Manager,...

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People of Seer: Meet Allison Worms

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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Why Seer Invests so Much in Training

When I got my first “real” job, my training consisted of watching a couple hours of training and...

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Performing a Blog Content Audit in 3 Easy Steps

This post was written by: Bryan McKeon. The internet has no shortage of blog content. In fact, more...

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Do I Need to Disavow Links?

Disavowing Links On the Technical SEO Team at Seer, we often get asked if using Google’s Disavow...

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Continuous Scrolling in SERPs and New Title Tag Guidance

Continuous Scrolling in SERPs Google recently announced the introduction of continuous scrolling...

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Google Tag Manager Guide: Container Audit

Auditing a Google Tag Manager (GTM) container can be tough. Whether the container is managed...

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People of Seer: Meet Kristin Bigness

People of Seer Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet...

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Paid Social Creative Playbook: What is It? Why Create It?

We constantly consume content on social media. In 2020, the average time spent per user on social...

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What Is a Causal Impact Analysis and Why Should You Care?

Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the...

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Google Analytics 4 For New Marketers

This post was written by: Julian Litvak. The New Google Analytics Google Analytics is a free tool...

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How to Create a Seamless Out of Office (OOTO) Plan

According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea...

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Data-Driven Attribution to Become the Default in Google Ads

Late September, Google announced data-driven attribution will soon be the default attribution model...

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Paid Social Creative Best Practices Guide 2021

Social media is undoubtedly one of the best marketing tools to connect with existing customers and...

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What is Google Discover & How Do You Optimize For It?

What Is Google Discover?  First launched in 2016 under the name Google Feed, Google has since...

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How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise

“Just because you can do a job doesn’t mean you should.” This was my Director’s response when I...

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Domain Extensions 101: .Com vs .Net vs .Org

Whether you’re starting a business and need a website or looking into a site migration — your...

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Why Google is Updating How Page Titles are Displayed & What You Can Do About It

This post was written by: Katie Kirchner & Rebecca Feinberg. Google Has Updated the Way It...

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How Do Search Engines Work

Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them...

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Social SEO: How SEO and Paid Social Media Can Work Together

This post was written by: Ismaeel Elkhateeb. What is Social SEO? In the world of digital marketing,...

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Seer Solves It: Paid Social Creative Fatigue Analysis

This post was written by: Kara Mehnert & Rachel Danto. As marketers, we know the line between...

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People of Seer: Meet Caloua Lowe

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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Types of SEO: On Page, Off Page, Local & More

Types of SEO No matter how long you’ve been working in search engine optimization, or SEO, there’s...

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Introduction to Consent Mode in Google Tag Manager

The world was rushed into a society-level digital transformation in 2020, with more people...

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How to Scale Your Link-Building Strategies for SEO

About The...

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Why MSV Is Declining In Importance

Only targeting Search Volume metrics puts a limitation on business growth and the ability to...

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Why Are Recruiters All Over My LinkedIn Right Now?

In This Article: The hiring craze is a cross-industry trend The sustained digital talent demand...

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How Interview Feedback Made Me a Better Candidate

My nerves didn’t go away just because I was looking forward to my interview with Seer. But what did...

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Three Breakout Themes from MozCon 2021

Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase...

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People of Seer: Meet Lisa Devieux

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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Page Experience Update: HTTPS

In 2014, Google called for “HTTPS everywhere.” Fast forward 7 years. What has happened since then,...

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How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption

Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting...

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Boost Your PPC Conversion Rate with Smart Landing Page Segmentation

About The...

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Page Experience Update: Safe Browsing

hbspt.cta.load(7982212,...

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GA4 New Advertising Report Features

Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They...

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HTTP vs. HTTPS: What’s the Difference?

Most internet users are familiar with the ever-present HTTP or HTTPS that prefaces a website URL,...

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Thanking My Team for the Year We Turned Away Millions of Dollars

This is my first attempt at writing a blog… To be perfectly honest, I never really thought I had...

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Conversion Tracking in a World Without Cookies

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How Does Profit Share Work When Your Founder Doesn’t Want Anymore Profit?

In This Article: Why Our Founder Isn’t Taking Anymore Profit from Seer Where the Profit Will...

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Why is a Project Brief Important? (with BONUS Template)

To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding...

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Page Experience Update: Mobile-Friendliness

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has...

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Types of TikTok Ads & How to Use Them

Since TikTok is so new, and there’s such a limited amount of information out there about it — many...

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What is Influencer Marketing?

If you had suggested launching an influencer campaign to your marketing department 10 years ago, you...

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Google Ads Guide: Creating, Managing & Leveraging Audiences

Google Ads has several options for targeting or excluding users from campaigns based on specific...

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2021 Google I/O Conference: Quick Recap

It’s that time of the year again, that’s right, time for Google I/O.  As digital marketers, we are...

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People of Seer: Meet Jennifer Hester

People of Seer Welcome to our very first People of Seer! In this series, you’ll get to meet our...

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Dear Google, What Should Psychics Do?

This post was written by: Kim Dougherty and Leah Hillegas. COVID-19 instilled a heightened sense of...

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6 Do’s & Don’ts to Prepare for the Page Experience Update

We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will...

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Designing for Accessibility: Improving User Experience for Everyone

More than 1 BILLION people worldwide have a disability or impairment. That’s why Seer Interactive...

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UX Checklist Series: Accessible Design

A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took...

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Transferable Skills: How to Get a Job in Digital Marketing Right Out of College

You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter...

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Snapchat Launches ‘Back to School’ Resource Center

Snapchat Provides Insights Into Back to School Season for Marketers Snapchat’s new ‘Back to School’...

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Bringing Transparency to a “Job Seekers” Market: Introducing Seer’s Total Compensation Calculator

The Talent Team at Seer entered the New Year with a heavy requisition load and a precise hiring...

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Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a...

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Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb As companies begin to grow and scale, so should their...

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The Wait is Over: Apple’s i0S 14.5 Update Is Here

iOS 14.5 is Finally Here and This is What You Need to Know for Facebook We knew this day would come,...

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Google Update Postponed: Page Experience as a Ranking Factor

Back in November, Google announced that as of May 2021, page experience signals will be included in...

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How to Set Up Google Analytics 4 (GA4) Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes...

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Google Display Network vs. DV360: Which is Best?

GDN and DV360: Are they really the same?  When speaking to clients about programmatic efforts, we...

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Programmatic Advertising 101: A Guide for PPC Managers

Updated By: Molly Quinn Focusing my day-to-day solely on paid search practices is fairly new to me...

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Programmatic Advertising 101: How It Works

This post was updated March 2021 Programmatic advertising continues to grow in popularity, as...

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How to Work on a Draft in Data Studio While Viewers See a Published Version

Data Studio can be an extremely powerful tool for making business decisions — used by marketers,...

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Wasteful Wednesday #25 – Keyword of the Week “Scholar”

Watch Episode 25 on “Scholar”: ← Watch Episode 24 on “Definitions” Read the Transcript on...

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Tackling Mental Health at Seer

Working at Seer in 2020+ When you ask Seer team members about the pace at Seer, the answer is some...

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Leverage Programmatic SEO (& Scale Your Approach)

When to Leverage Programmatic SEO and How to Scale Your Approach If you’ve attended any webinar,...

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The 6 Things That Made a Difference in My Virtual Onboarding Experience

2020 has changed A LOT of things, to say the very least. With the switch to working in an office to...

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Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?

What’s Happening in the World of Cookies & Data Privacy?  Like winter, the removal of...

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Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?

So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your...

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Google Analytics Guide: Remarketing Audiences

This post was written by Claire Dabney & Sonika Chandra. Remarketing Audience Overview If you...

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How to Find a Remote Marketing Internship in 2021

This post was written by a Past Seer Intern. In September 2019, I was a senior marketing major at...

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SERPs: What Are They & Why Are They Important for SEO

There are hundreds of millions of pages on the internet – but none as coveted as search engine...

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4 Steps to Take When Diagnosing a Spike in Organic Traffic

As an SEO, your first thought when you see an increase in organic traffic may be to rejoice and pat...

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Why You Should Bid on Your Own Brand Terms

This post was originally published in May 2018 and last updated February 2021. It’s a challenge for...

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Guide to HTTP Status Codes

What’s an HTTP Status Code? And why does it matter? Great question! What is an HTTP Status Code An...

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How to Check Your Sites Technical SEO Health in Under 60 Minutes

Technical SEO Technical Health is important to your overall website’s organic performance just as...

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What is Duplicate Content and How Does it Impact SEO?

What is Duplicate Content? Duplicate content is when the same or similar content appears across...

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3 SEO KPIs You Should Be Tracking

You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect...

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What Does Google Ads Match Type Update Mean for Search?

At its core, Google Ads main priority is to connect businesses with the right audience at the right...

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A Digital Marketer’s Guide to Crisis Management

Crisis Management in 2021 2020 was unprecedented to say the least. And although the optimist in me...

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Camp Seer: Our Philly Event Space Gets a Quarantine-Friendly Make-Over

Seer’s founder, Wil Reynolds, is never one to sit on a good idea — especially when it will help his...

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How to Use the GA4 Demo Account

It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in...

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Ultimate Guide to Online Reputation Management

Ultimate Guide to Online Reputation Management The internet is full of misinformation, but an active...

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Long Tail Keywords: What Are They & How To Use Them

Long Tail Keywords: What Are They & How To Use Them Long-Tail keywords are one of the most...

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How to Check Your Site’s Technical SEO Health in Under 60 Minutes

Technical SEO Technical Health is important to your overall website’s organic performance just as...

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9 Tips to Optimize Your GMB Listing

Creating listings on Google My Business will boost your local organic presence, or in other words,...

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How to Create a Google My Business Account and Verify Your Business

If you own a brick-and-mortar store or a business that covers a specific service area, creating and...

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How to Write Great Meta Descriptions

How to Write Great Meta Descriptions & Optimize Current Ones What is a Meta...

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Organic Performance Doesn’t Happen in a Vacuum so Why Should Your Strategy?

Organic Strategies Need to Consider What’s Going on in the Outside World If we’ve learned anything...

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Getting the Most from Google My Business in 2021 and Beyond

Google My Business has added quite a bit to their arsenal over the past year and there have been big...

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How Apple’s iOS14 Update Will Impact Your Facebook Ads

This post was written by: James Corr, Rachel Danto, and Kia Street What is the Apple iOS14...

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Best Keyword Research Tools for SEO [2021 Review]

Best Keyword Research Tools for SEO [2021 Review] Everyone has their own method to their madness of...

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Wasteful Wednesday #23 – Keyword of the Week “Login”

Watch Episode 23 on “Login”:  ← Watch Episode 22 on “Local Intent” Read the Transcript of...

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Bid Automation & Budget Allocation 2x Revenue at a 12% Higher ROAS

When the pandemic started impacting construction activity and outdoor/indoor events across the US in...

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Review: GTM Preview Re-Do

If you’re not familiar with Google Tag Manager (GTM), check out our guide here before reading this...

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