6 Characteristics of Ideas that Stick

The Curse of Knowledge In 1990, psychologist Elizabeth Newton played a game with students at...

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Attitude of Gratitude: 15 Things We’re Grateful for This Year

Here at Seer, we send “Know-Your-Company” emails to learn more about our team members. Some are...

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Why Are Title Tags Still Important for SEO?

A title tag is an HTML element expressing the title of a web page. Title tags appear within the...

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Types of LinkedIn Ads & How to Use Them

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users,...

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Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox

Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did...

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XPath Cheat Sheet for SEO

When I’m working on an analysis I like having more data than I probably need in front of me. Like,...

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How To Write Impactful Alt Text For Images

There are many contributing factors that apply to ranking on search engines. Another way to signal...

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Conversions Decrease -28% with Google’s Close Variant Update

We’re now over 90 days out from Google’s close variant match type update. For those of you who might...

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How SEO and PR Can Work Together

In the age of digital, SEO and PR have never been more intertwined. SEO is all about getting found...

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3 Ways to Level-Up Learning on the Job

When you’re new to a job, it can be overwhelming to realize how much there is to learn. When you...

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Don’t Let Google’s Conversion Bug Lead to Misguided Strategy Before Black Friday

What you’re seeing is a screenshot of Google Ads performance changes across a handful of clients...

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A Technical SEO Checklist for Beginners

Technical SEO is the process of optimizing your website so that search engine spiders can...

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5 Best Practices for SEO Copywriting

SEO copywriting is the process of creating content that fits the dichotomy of appealing to both...

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3 Things I Learned After Making The Leap from In-House to Agency

When you’re looking for a job in the marketing industry, oftentimes you narrow down your search by...

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Introducing ‘Attribution Beta’ in Google Analytics

Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of...

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Why Video Explanations Are More Impactful Than Emails

Have you ever wished an email was shorter, easier to read, or maybe replaced by something more...

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Find Hidden Budget to Fund New Marketing Initiatives

Thank you to everyone who attended our webinar on finding hidden budget and funding new marketing...

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Top 5 Books About Leadership That Every SEO Should Read

How will these books help me become a better SEO? The truth is, they might not. If you want to learn...

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Google Optimize Rolls Out Updated Reporting

Do you use Google Optimize for website testing? If so, you’ve come to the right place – we have the...

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6 Things You Need to Know From the Google Webmaster Conference

Google held the first Google Webmaster Conference in Mountain View, CA on November 4, 2019. The...

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5 Steps To Track SEO Recommendations With Blended Data in Google Data Studio

Do you find it hard to keep track of all of your SEO recommendations after they’re implemented? Do...

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Google BigQuery FAQs Answered

Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto. Frequently Asked Questions What is...

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5 Things I Learned About SEO as an Intern

In the summer of 2019, I interned at Seer Interactive in the San Diego office. During my internship,...

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What You Need to Know About Google’s New Maximize Conversions Bidding Strategy

Updated By: Forrest Schaffer In May 2017, Google had an exclusive beta kept under wraps for select...

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10 Steps to Set Up Microsoft Advertising (Formerly Bing) Shopping Ads

Updated By: Vanessa Rodriguez Google Shopping has been an integral part of strategy for my...

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Senior SEO Associate: More Than Just a Stepping Stone

So you want to be a Senior SEO Associate (Sr. SU) at Seer? Fantastic! We’re filling roles in our San...

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Google Ads vs. Facebook Ads: What’s the Difference?

What is Google Ads? Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC)...

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Why Isn’t My Ad Showing Up on Google?

This is a co-authored post by Molly Nash and Grant Edrington. We’ve all asked or have been asked...

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How to Optimize Your Content for Google Answer Boxes

Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google...

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How To Calculate Digital Marketing ROI Using A 10-K

Why Should You Calculate ROI for Digital Marketing? How often has this happened to you? You’re about...

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Client Communication 101: How to Answer Difficult Questions

10 Difficult Client Questions & How We Answer Them One of the things that I love about Seer is...

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2019 Ecommerce Game Plan for the Holidays

Written By: Aniqa Anwar & Nika Ablao What is the Holiday Retail Playbook? The Holiday Retail...

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How to Fix Google Chrome’s “Zero-Day Bug” Security Issue in 1 Minute

The Problem: Google Blog posted a security fix for two high security issues on October 31,...

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