Friday, August 28, 2020

Seer Solves It: Using Facebook Ads to Inform SEO Meta Data

How To Leverage Facebook Ads To Write Effective SEO Meta Data As a total Facebook advertising...

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Wednesday, August 26, 2020

5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey

Written by: Marianna Morris & Jordan Frank According to CMOs, What is the Outlook on Marketing...

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Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”

Watch the Video: Read the Transcript: What’s up, y’all? Wil Reynolds here for another...

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Google Ads Guide: Responsive Display Ads

What are Responsive Display Ads (RDAs)? Responsive Display Ads are one of Google’s Smart...

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Wednesday, August 19, 2020

Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II

Watch the Video: Read the Transcript: What’s up y’all, Wil Reynolds here for another...

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Tuesday, August 18, 2020

Google Ads Guide: How to Leverage Responsive Search Ads

Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the...

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Google Ads Launches Image Extensions Beta

What are image extensions? In July 2020, Google announced that they would be launching an image...

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Seerfest 2020: We’re Coming for You, World

Seerfest 2020: Streaming Worldwide This Fall Your charity-driven, 1-day marketing conference WHEN:...

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Friday, August 14, 2020

Hotjar & Google Optimize Announce New Integration

Hotjar Now Allows You to Filters Sessions by Google Optimize Variant Big news for those of us who...

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Thursday, August 13, 2020

Smart Display Campaigns: What Are They and How Do You Create Them?

Contributors: Kim Jones, Sara Vicioso, William Bravo, Rachael Dinicola, Crystal Hopkins, &...

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Update Your Google Ads Tags for CCPA Compliance

Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant....

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Wednesday, August 12, 2020

Restructuring an Education Facebook Account Drove a +4,527% Increase in CVR

Written By: Emily Pollock & Ashton Underwood How to Prove the Value of Paid Social in...

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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments

This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter 2020: The Year of The...

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Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”

Watch the Video:  Read the Transcript: What’s up folks, Wil Reynolds here. This is another...

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Monday, August 10, 2020

Five Breakout Themes Following MozCon 2020

Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss,...

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Friday, August 7, 2020

Google Analytics 360 vs Adobe Analytics: Key Differences

Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner. Google...

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A Quick Chat(bot) Goes A Long Way

What is a Live Chat/Chatbot? Live Chat is another way for users and potential customers to get in...

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Wednesday, August 5, 2020

Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals”

Watch the Video: Read the Transcript: What’s up everybody, Wil Reynolds here for another...

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Tuesday, August 4, 2020

10 Questions to Discover Your SEO Target Audience

Whether you are an SEO or just wanting to further target your audience in business, there are...

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How Banks Can Minimize Customer Frustration

Written By: Rebecca Feinberg, Joe Meola, Teresa Lopez & Jane Brady. What Can Banks do to...

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Monday, August 3, 2020

PPC Conversion Tracking 101: Setting Up Tracking

Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion...

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Use Paid Media to Build Funnels Now for Long Term Success

People are increasingly sensitive to how they are spending their time and money According to...

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