SEO 101: The Top 5 Things You Need to Know

Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With...

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The Positive Negative: How to Use Negative Keywords to Save on Spend

If there is one thing my family can tell you, it is that I am cheap. I will look for any and every...

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Seer Interactive Becomes a Facebook Preferred Partner

In June, Facebook rolled out its new Marketing Partner for Agencies Program, and following a...

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5 Things I Learned as a New SEO Account Manager

So, now you’re a manager – way to go! You’ve received your first project assignment and you’re...

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Should You Be Using Microsoft Advertising?

There’s no denying it: The world of search revolves around Google. The search engine behemoth...

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What to Do When your Campaign is Limited by Budget

Your campaign is limited by budget — what does this mean?  We’ve all seen the alert before: Some...

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Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format

Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile...

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6 Tips for Success When Advertising on Facebook

Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in...

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Our New PPC Tool Saves Clients Money 24/7

Written By: Rachel Venner & Chris Konowal What is Saving Benjamin Pro? Seer built a tool with...

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Google Analytics App + Web – The New Frontier In Digital Analytics?

Written By: Catherine Blake, Michael Sherrod, and Kevin Rutter. Introducing App + Web Properties in...

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Google Shopping Actions: A Comprehensive Guide

About our guest author This is a guest post by Brian, Roizen, co-founder of Feedonomics. Brian...

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How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations

Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over...

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Google Expands Same Meaning Close Variants – So, What Does That Mean?

Just when you thought Google couldn’t make things more confusing – they done did it again.  Google...

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick...

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