The Masters Of Marketing: 2018

Friday, December 14, 2018

Google Ads Editor’s Best Kept Secret for Presenting Campaigns to Your Client

You’ve spent the past few weeks working hard building your new client’s Google Ads campaigns. It’s a...

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Monday, December 10, 2018

SearchLove London 2018: 10+ New Ways to Visualize Your Search Data

Were you at SearchLove London 2017 & 2018? Wil Reynolds talked about How Power BI Can Help You...

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Friday, November 30, 2018

Getting Granular with YouTube Audience Targeting

Not many people know this, but the second-largest search engine behind Google is actually YouTube....

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Thursday, November 29, 2018

How to Reorder the Legend in Power BI

How to modify the legend order in power bi Before you dive into anything too cool in Power BI, it’s...

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Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting...

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Wednesday, November 28, 2018

[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon

Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both...

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Monday, November 26, 2018

eCom in the Wild: Ritual Vitamins

As a marketer, I’m always impressed when a brand is able to target me and move me through their...

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Deliver Personalization with New Features in Google Optimize

Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you...

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Wednesday, November 21, 2018

Objective Based Advertising: LinkedIn’s New Campaign Creation Tool

Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives...

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Multi-Channel Marketing: Improving PPC Campaigns with Social

Hitting paid search budget goals can be surprisingly difficult for certain clients, and certain...

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Friday, November 16, 2018

The Four Most Effective Types Of Instagram Ads: Your Official Cheat Sheet

The digital landscape is changing, and we as marketers have to change with it. Customers want...

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LinkedIn Carousel Ads: What are They and How Do I Leverage Them?

LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option:...

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Wednesday, November 14, 2018

What You Need to Know About Google’s New Search Ad Position Metrics

Google continues to provide advertisers with new and helpful ways to analyze search data. While they...

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Tuesday, November 13, 2018

Improve your Google Shopping Management with Supplemental Feeds

Google Shopping isn’t easy, and if you don’t have direct control over your product feeds it can be...

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How to Build a Twitter Campaign

It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to...

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Monday, November 12, 2018

UX Checklist Series Deep Dive: Landing Page Design

Landing pages are important lead generation tools that have two main goals: 1) provide users with...

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How to Find (& Remove!) Leaked Customer Information

We launched a tool to help companies remove personally identifiable user information out of search...

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Thursday, November 8, 2018

How My Internship at Seer Set me up for Success for My Career (and Life)

I was in my last semester of college and interviewing at various agencies in San Diego. I was...

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Wednesday, November 7, 2018

Why Optimize for Search Engines? Let’s Optimize for People

For years, digital marketers have served one master: Google (okay, and other search engines). Search...

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Sunday, November 4, 2018

Should I Hire an Analytics Agency?

When making the decision to hire an analytics agency, there’s many questions you need to ask...

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Friday, November 2, 2018

How to Create a Power BI Template

When using Power BI for your analyses, you’re bound to create a few dashboards that you really love...

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How to Report on the True Impact of Paid Search Campaigns

As paid search practitioners, we want to make sure that we’re able to measure the full impact of our...

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Wednesday, October 31, 2018

Measure Your Twitter Campaigns with Conversion Tracking

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you...

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Friday, October 26, 2018

How to Use Twitter Audiences

Built your Twitter campaign but stuck on how to best tailor your audiences? Look no...

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Thursday, October 25, 2018

Innovation at Scale: Using a Software Development Model for Change Management

Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at...

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Monday, October 22, 2018

Finding Your Paid Social Audience Persona

You know that saying, “If a tree falls in the woods and no one is around to hear it, does it...

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Sunday, October 21, 2018

Joining Google Analytics Data to Other Data for Fun & Profit

I was reviewing an analysis years ago, and I got triggered. The analyst was suggesting that we...

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Wednesday, October 17, 2018

The Facebook Pixel Update: What It Means & How To Use It

On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the...

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Recent Search Results Findings: Your SERP Features Roundup

The Seer team keeps a running doc of Google search features and oddities, which we collectively...

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The Payoff From Audience Research

It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for...

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Friday, October 12, 2018

Create Instagram and Facebook Ready Videos Using Still Images

If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well...

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Wednesday, October 10, 2018

How To Spice Up Your Paid Social Imagery

An element of social marketing that differentiates it from other forms of paid media is the creative...

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Tuesday, October 9, 2018

Help! My Client Wants to Run Paid Social Where Do I Start?

We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You...

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Saturday, September 29, 2018

How to Join Many to Many with a Bridge Table in Power BI

One of the greatest values of data visualization tools is being to connect different types of data...

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Wednesday, September 26, 2018

Quick Tips for Cleaning & De-Duping Your Data in Power BI

I’ve been spending a lot of my time working in Power BI lately. Power BI allows me to quickly...

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Friday, September 21, 2018

What is Hotjar Used For and How Does it Work?

Hotjar has incredible functionality, with tons of ways to get to know your users better. Hotjar...

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Thursday, September 20, 2018

We Opened Remote Roles This Year – Here’s What We Learned

Seer has continued on a solid growth trajectory and the need for great people to add to our team...

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Monday, September 17, 2018

Analytics Best Practice Guide: Going Through a Redesign

Redesigning even a single website can have a major impact from an analytics perspective, and should...

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Monday, September 10, 2018

Going Premium: Is Google Analytics 360 Worth It?

Google Analytics Overview In 2005 Google Analytics (GA) launched an amazing free solution to our...

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Friday, September 7, 2018

How Brands Integrate Content on their eCommerce Category Pages

One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages...

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Wednesday, August 29, 2018

Where Amazon’s Headed? A Quick Synopsis from the Q2 Earnings Report

Amazon recently released their Q2 earnings report, listing what they’ve accomplished in the last...

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Friday, August 24, 2018

What You Need to Know About the New Google Expanded Text Ad Format

Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include...

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Sunday, August 19, 2018

How to Track User Journey with Custom Funnels in GA 360

Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way...

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Thursday, August 16, 2018

Catering to Your Audience’s Interests Through Tangential Content

Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand...

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Friday, August 10, 2018

How to Ace the Interview and Land Your Dream Job

So you found your dream job, applied, and were just invited in for an interview. CONGRATS! You’ve...

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Wednesday, August 8, 2018

Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

What is Roll-Up Reporting in GA360? Roll-Up reporting combines data from multiple Google Analytics...

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Sunday, July 29, 2018

SEO Power BI Data Cleaning Checklist for URLs

SEO Power BI Data Cleaning & Preparation Checklist for URLs Getting into data visualization for...

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Tuesday, July 24, 2018

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all...

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Monday, July 23, 2018

How to Navigate the New AdWords UI

The new AdWords (excuse me, Google Ads) Interface rolls out tomorrow, July 24, 2018. Say goodbye to...

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Friday, July 20, 2018

Stop Wasting Time And Automate Google Sheets With Three Scripts

If I have to do something twice, I usually try to find a way to automate or streamline it. Why?...

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Cross Device Reporting in Google Analytics: What it is & How to Use it

TL;DR – A new Google Analytics feature, enhanced cross device reporting, brings insight into their...

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Talkin’ Impact: How to Manage Client Expectations When Things Aren’t Aligned

As consultants, it’s our role to be a true partner to our clients to help them meet or exceed...

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Wednesday, July 18, 2018

How to Calculate Your Own Click-Through Rate

Gone are the days of using an “industry standard” click-through rate. While these studies are...

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Monday, July 16, 2018

A Non-Coder’s Journey to Becoming a Data Engineer

Learning to work with large data sets is like growing up: you start with spreadsheets, with fragile...

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Sunday, July 15, 2018

July 2018: What’s New & Improved in Google Data Studio

Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and...

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Thursday, July 5, 2018

Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!

What Will I Learn? Leveraging PowerBI for marketers is a game changer. It’s completely changed the...

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Tuesday, July 3, 2018

Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More

When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly...

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Monday, July 2, 2018

Five Tips for Working With or Managing Remote Teams

Here at Seer, we are no strangers to working with people around the country. Many of our clients...

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Friday, June 29, 2018

Seer’s What You Missed: Seerfest by the Numbers

If you didn’t make it to our inaugural marketing conference, or even if you did and want to...

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What Marketers Can Learn From Hostage Negotiators

Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s...

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How to Analyze Location Data for Next Level Geo Analysis

Most of us have used location-based data to analyze performance at one point or another, whether it...

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Monday, June 25, 2018

Five AdWords optimizations you can implement quickly

As performance marketers (and, frankly, as humans), we all lead busy lives. While we don’t have the...

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Tuesday, June 19, 2018

Facebook’s Custom Audience Lists: Oh the People You’ll Reach!

Are you thinking about advertising on Facebook but hesitate because of all the recent targeting...

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Friday, June 15, 2018

What Is Target CPA and How Does It Work?

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get...

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Thursday, June 7, 2018

Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics....

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Wednesday, June 6, 2018

Should I Hire A PPC Agency?

After offering PPC for the last decade, Seer has run into a number of companies who were roaring to...

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Tuesday, June 5, 2018

Dynamic Search Ads: A Quick ROAS of +$4

Anyone who manages paid search accounts knows that eCom is a fast-paced industry. With cut-throat...

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Friday, June 1, 2018

eCom in the Wild: Solving the Size Problem

Seer team members have a thing for shopping online and we geek out when we find a new company who...

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Tuesday, May 29, 2018

How to Set Up LinkedIn Ads

After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from...

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How to Organize Your Site’s Navigation Based on Audience Insights

A website without great navigation can be like the clearance rack at Urban Outfitters. It is full of...

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Sunday, May 27, 2018

What is Google Tag Manager and What Does It Do?

If you don’t have organization when working with analytics, you’re gonna have a rough...

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Friday, May 25, 2018

How to Win With Guided Selling, Part 5: Organic Promotion

Outreach to bloggers and influencers is one of the more obvious tactics for organic promotion, as it...

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How to Win With Guided Selling, Part 4: Paid Social Media Promotion

After you spent all the time creating a great piece of content, you want to make sure it gets in...

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How to Win With Guided Selling, Part 3: Design & Creation

The first thing we do before kicking off the detailed design work on any project is a thorough...

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How to Win With Guided Selling, Part 1: Prioritizing a Topic

Choosing a category from a million possibilities for your digital asset is more than enough to drive...

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How to Win With Guided Selling, Part 2: Audience Interviews

We all have experience in our industries, but that can sometimes give us blinders into thinking we...

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Is Your Site Leaking User Info into Search Results? Get GDPR Ready

What do you do when your site is leaking user information into search results? Well, let’s take a...

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Wednesday, May 23, 2018

Why You Should Bid on Your Own Brand Terms

It’s a challenge for a business to achieve the performance and reach the goals you set for yourself...

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Tuesday, May 15, 2018

Don’t Be Content with the Content Analysis Bare Minimum

If many people view life’s value in relation to its impact on others, what if you viewed the content...

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Wednesday, May 9, 2018

How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within...

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Going through a Rebrand? Here’s How We Approached It for a Large, International Client

So, you or your client are going through a rebrand. There are a variety of reasons to go through a...

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Tuesday, May 8, 2018

TV Ad Effectiveness: Reinvented for the Year 2018

To say that there are a host of factors impacting your website performance is to state the obvious,...

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Saturday, May 5, 2018

Myth Busting the Seer Analytics Team

Since the official inception of Seer’s Digital Analytics Team in 2015, there have been many...

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Wednesday, April 11, 2018

GDPR Simplified: Your Guide to New European Data Protection Laws

What is GDPR? In an age of information, more data is available than ever before. In order to help...

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Monday, April 9, 2018

9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be...

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Tuesday, April 3, 2018

5 Things All Companies Must Do to Build Trust with Employees

Trust is the most important characteristic for employers to give to their employees. By giving trust...

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Pitch Perfect: The 9 Questions Every Successful Pitch Answers

Many curious co-workers and friends have asked me, “How did you manage to convince your company to...

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Monday, April 2, 2018

Marketing Personas for the Modern World

Being we live in a world of vast amounts of data, we are no longer confined to viewing our target...

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Saturday, March 31, 2018

Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital...

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Tuesday, March 27, 2018

Product Feed Best Practices for Shopping Campaigns

Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many...

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Wednesday, March 14, 2018

New Integration – Google Analytics 360 + SalesForce Cloud

Google and Salesforce announced their partnership in November 2017 and plans for some exciting...

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Thursday, March 8, 2018

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the...

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Friday, February 23, 2018

How to Give Searchers What They Need, Not Just Linkbait

So often we can get caught up in building out huge resources. Top 200 Stores Offering Student...

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Thursday, February 22, 2018

Mobile Advertising Trends: The Rise of Video

Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop...

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Tuesday, February 20, 2018

Our Client Tried Yahoo Gemini And Saw Impressive Results

While Google and Bing might be your main breadwinners for paid search, don’t count out little-used...

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Sunday, February 18, 2018

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Thursday, February 15, 2018

LOOK, MA! We’re Google Analytics Partners + Premium Resellers

I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Can you...

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