Data-Driven Design: Retaining Creativity

The Balancing Act of Design In psychology, creativity is defined as having two main components: Is...

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GA4 Admin Settings You Don’t Want to Overlook

With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list...

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Increase Digital Revenue with UX Design

We’re constantly asked, “what’s the silver bullet to solve my user experience needs?” I wish I had a...

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People of Seer: Meet Michelle Brown

People of Seer with Michelle Brown Welcome back to People of Seer: Remote Edition! In this series,...

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What is Search Intent?

Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a...

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What SEOs Should Know About Accessibility

Why accessibility matters for SEO and content marketing The goal of both SEO and accessibility is to...

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Designing for Accessibility: Improving UX for Everyone

More than 1 BILLION people worldwide have a disability or impairment. That’s why we teamed up with...

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UX Checklist Series: Accessible Design

This post is from our User Experience (UX) Checklist Series: Landing Page Design Form Design Button...

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How to Gain a Deeper Understanding of Your Users in GA4

Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you...

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UX Checklist Series: Landing Page Design

This post is from our User Experience (UX) Checklist Series: Landing Page Design Form Design Button...

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The Untapped Potential of Experimentation in Increasing Your Retention

It is no news that every day more companies are running experiments to accelerate their growth. But...

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3 Tips For Creating an Effective International SEO Strategy

This post was originally published in 2019, and last updated in May 2022. How to Develop an...

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How to Work SEO into Your Digital Marketing Strategy

Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s...

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Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

This post was originally published in February 2020, and last updated in April 2022. As a PPC...

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What is Google Cache?

What is Google Cache? Google cache is a feature of Google search that provides copies of web pages...

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Why Consumer Connection is Important for Brands in 2022

This post was written by: Yuzuka Akasaka, based on Seerfest 2022. What is the (Perceived) Role of...

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Performance Max Scales Leads Efficiently Across Several Channels At Once

What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible...

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People of Seer: Meet James Corr

People of Seer with James Corr Welcome back to People of Seer: San Diego Edition! In this series,...

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What is Crawl Budget & Why Does it Matter for SEO?

You’ve heard of web crawlers, spiders, and Googlebot, but do you know that these crawlers have...

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What is First Contenful Paint (FCP) & Why is it Important?

Page load speed is one of the most important metrics used by Google when evaluating a site’s...

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A Beginners Guide to Facebook Ads A/B Testing

Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and...

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How to Become (or Train) a CRO Specialist

In This Guide: Why is it Challenging to Hire CRO Specialists? What are the Ideal Qualities of CRO...

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How to Use a Networking Analysis to Improve Relationships

As a professional in client service and business development, the term “use your network” is a daily...

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Seerfest 2022 Recap: Do Good, Do Well

This post was written by: Caloua Lowe and Kia Street. Seerfest 2022 Recap: Do Good, Do Well That’s a...

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Types of Snapchat Ads & How to Use Them

Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and...

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What You Need to Know About Google’s Max Conversions Bid Strategy

This post was originally published in May 2017, and last updated in March 2022. In May 2017, Google...

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What To Do When There’s Not Enough Traffic for A/B Testing

So, you are dying to run an A/B test on that one site/product/app/feature you think you can improve....

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Why UX Audits Can’t Be Automated

Purpose of a UX Audit When was the last time you audited the buttons and links on your site for...

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Creating Magic Everyday: How Seer Project Managers Work

As a Seer Project Manager, I think about Disneyworld on at least a weekly basis. When I was in the...

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GA4’s Custom Dimension & Parameter Data Model

In this article: GA4 vs. Universal Analytics Terminology GA4 vs. Universal Analytics: How the Data...

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Why You Should Be Using Google Discovery Ads

This post was originally published in 2019, and last updated in March 2022. In 2019, Google released...

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Get Answers to Google Analytics 4 (GA4) FAQs

GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be...

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What SEOs Should Know About Accessibility

Why accessibility matters for SEO and content marketing The goal of both SEO and accessibility is to...

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4 Reasons to Consider New Google Analytics 360

GA4 Properties Warrant Revisiting Google Analytics 360 Google Analytics 360 has been a valuable,...

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When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place...

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How to Use SEMRush to Identify Search Trends and Competitor Insights

Any effective search marketing strategy should combine both paid and organic data and leverage tools...

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From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising

Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies...

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How To Do Ecommerce Keyword Research

Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce...

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5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

This post was originally published in January 2020 by Alex Landro, and last updated in March 2022 by...

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People of Seer: Meet Katie Myers

People of Seer with Katie Myers Welcome back to People of Seer: Remote Edition! In this series,...

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Canonical URLs: What Are They and Why Are They Important?

What Is a Canonical URL? First implemented by Google in 2009, canonical URLs and tags are a...

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Ask an Influencer: How Can Brands Leverage UGC for Marketing?

User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking...

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Scaling Marketing Innovation to Empower Clients

The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk. Marketers Build the Bridge...

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Why We Built Our Own Keyword Rank Tracking Tool

This post was written by: Christina Blake & Ethan Lyon. Why Build a Custom Rank Tracking...

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Kaizen Budget: Breaking Down Seer’s Investment in Professional Development

This post was written by: Daniel Shankle (Fall 2021 Recruiting Intern). What is the Kaizen...

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How Google Analytics 4 Enables Patient Care for the Healthcare Industry

As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news...

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Project Management for All: Signs You’re Already a PM

Project Management for All Earlier in my career, I was working for a small business, and as...

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People of Seer: Meet Rick Ramos

People of Seer with Rick Ramos Welcome back to People of Seer: Remote Edition! In this series,...

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What is Google AMP?

Originally introduced to the digital marketing world in 2016, Google AMP has seen a lot of changes...

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How to Read Robots.txt

How to Read Robots.txt: Syntax & Examples This guide defines and provides examples for the...

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301 vs. 302 Redirects for SEO: Which Should You Use?

What is a 301 or 302 Redirect? 301 vs 302 Redirects In digital marketing, a redirect is utilized to...

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Mind Over Marketing: Mental Health in the Workplace Today

This post was written by: Briana Tiseo (Fall 2021 Digital Marketing Intern). Impending deadlines,...

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What are Cookie Consent Platforms & Which is Right For You?

What are Cookie Consent Platforms? In an age of ever-changing regulations, having a strong grasp on...

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Internal Linking for SEO: A Complete Guide for 2022

Internal links provide users with a clear path to find the information they need on your...

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Breaking Up is Hard to Do … Unless it’s with the Agency You’ve Outgrown

Relationships are hard.  You enter into them with the best of intentions and everyone is on their...

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What’s All The Hype About “Experimentation”?

Our success is a function of how many experiments we do per year, per month, per week, per day. —...

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GA4 and BigQuery: The Dynamic Duo

GA4 and BigQuery: Now Accessible for All Gone are the days when only GA360 users had access to the...

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What’s Different about Seerfest 2022: Do Good, Do Well

2-Day Virtual Conference on Balancing Purpose & Profit in a Digital World We’re bringing back...

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People of Seer: Meet Ali Wilson

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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Levelling Up: Creating Strategic Opportunities with Clients

My client gives me tactical work, I wish they gave me a more strategic role. My Take: Clients don’t...

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Planning Your 2022 Marketing Calendar (with BONUS Template)

2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing...

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