How to Make the Most of Down Time at a New Job

Starting a new job comes with a lot of training, learning and new experiences. It is an exciting...

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4 Digital Advertising Tips for Franchises

There’s Always a Job To Be Done What does a gym with 10 locations have in common with a fast-food...

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3 Scripts Everyone Should Be Using in Google Ads

Make Account Management Easier on Yourself: Leverage Scripts Everyone who works in Google Ads knows...

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A Quick Dive Into Optimization Score

What is an Optimization Score? You may have noticed a new feature has popped up in your Google Ads...

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We Improved CPA by 30% and CTR by 24% with Our Quality Score Analysis

This post was written by Rachael DiNicola and Crystal Hopkins of our PPC Team. Want more efficient...

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5 Ways to Incorporate SEO Data Into PPC Deliverables

At Seer, we like to think about search holistically – as one results page, regardless of which...

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Uncover New Targeting Options with Google Ads Audience Insights

What is Audience Insights? Audience Insights uses Google’s network data to help you understand more...

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How to Spy on Your Competitors Using Surveys

What are “Competitor Surveys”? This isn’t a new or earth-shattering concept but just like how you...

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How to Use UTM Parameters and Tracking Templates for PPC

What are UTM Parameters? UTM Parameters are tags added to the end of URLs and are mainly used to...

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UX Checklist Series: Button Design

Buttons are actionable touchpoints for users to engage with content in actionable ways. Small but...

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Audience Research in Marketing: Start With Data You Already Have

Audience Research: Start With the Data You Already Have Conducting audience research may seem like a...

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UX Design Checklist Series: Accessible Design

A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took...

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Search Marketing: A Decade in Review

Can We Chill with Monthly Search Volume Already?  OK, it’s 2020. To celebrate a new year and a new...

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How to Use SEO Data to Inform PPC Keyword Expansions

PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword...

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Top Reasons Why Your Amazon Ads Aren’t Showing

Get to the root cause of why your Amazon Ads aren’t showing So you followed along with our Amazon...

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Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool

Updated by: Richie Lauridsen & Allison Hahn. So, I admit it: When we started looking at our own...

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5 Things I Learned In My First 6 Months at Seer Interactive

1. How to Conquer Training as a New Employee Training is comprehensive so take notes and don’t...

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You’re Doing Keyword Research Wrong: How to Stop Guessing

Written By: Aoife Laughlin & Christina Blake. If you’re only using one tool to find keywords,...

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4 Questions I’m Going to Ask in Your Interview

So you’re coming in for an interview… We’re always hiring at Seer. And as a member of our interview...

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Custom LinkedIn Lead Gen Forms Increase CVR by +31%

Seasonality Got You Down? To find a solution, you need to first identify the problem. In this case,...

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3 Ways to Quickly Maximize the Value of Optmyzr

Why use tools like Optmyzr? While the Google Ads interface keeps improving and giving the user tons...

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8 Ways To Stay Organized in an Unorganized Digital World

Staying on top of all the moving parts in a digital marketing world is tough, especially when you’re...

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3 Free Alternatives to Keywords Everywhere

If you heard a collective wailing from the SEO community last fall and weren’t quite sure what all...

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3 Tips for Relocating for Work

So You Have The Opportunity To Move… Your mind is probably spinning. Logistics. Packing. Goodbyes....

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We Improved Client CVR by 110% in 2019 by Doing More Smart Display

Introduction Not to brag or anything, but I have always been a fairly early-adopter of automation...

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How to Implement An Accurate PPC Quality Assurance Process

We Are All Human The list of settings, adjustments, and targeting levers in any given digital...

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How To Understand Audience Emotions in Search Data

Human beings experience a wide range of emotions, and this can easily translate into what we search....

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Fostering Community Within a Distributed Team

What is a Distributed Team? A distributed team is typically made up of team members who work in...

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How to Structure Your Account for Smart Bidding Success

Yay, You’ve Picked An Automated Bidding Strategy And the client is on board to test! But before...

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How to Use APIs in Screaming Frog

Using APIs In Screaming Frog Anyone that is making data-driven decisions is typically looking at...

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How to Audit Your Website Content: A Step-By-Step Guide

How to Audit Your Website Content: A Step-By-Step Guide Whether you’ve recently published a new...

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Four Impactful Ways to Mentor a New Hire

The Importance of Mentoring in the Workplace Think back to a time when you took a stab at something...

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Why SaaS Companies Need Industry-Specific Content

Industry content resonates directly with your target audience, especially if your company has the...

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An Introduction to the Digital Maturity Model

Why adopt the Digital Maturity Model? We’ve been talking about “digital maturity” at Seer a lot...

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Excluding Internal Traffic from Google Analytics Data

Why Exclude Internal Traffic? At Seer, we preach that clean data is better data, and better data...

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Google Analytics Deprecating ‘Network Domain’ and ‘Service Provider’

This post is for any users of Google Analytics — note that Google is ending the collection of data...

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3 Tactics to Help You Rank for Your Most Competitive Keywords

3 SEO Tactics for Ranking for Your Most Competitive Keyword Every company has a set of highly...

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How to Use Google’s Speed Report for Effective SEO

Does Page Speed Affect SEO? From a user perspective, site speed is only a problem when it’s broken....

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Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

As a PPC practitioner, nothing’s quite as nerve-wracking as revamping an account structure and...

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Reading Clues: How To Understand What’s Going On Behind The Scenes With Your Client

“It’s Not Crazy, It’s a Clue” I read about a concept that changed my life a few years ago. This...

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How To Amicably Say “No”

Early in my career, I was really bad at saying “no” to people. Seer is a place where opportunities...

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How to Find Affiliate Partners to Grow Your Business

How to Find Affiliate Partners to Promote Your Offers We recently had a unique client request to...

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Important Client Information to Gather at Kickoff

New Client Kickoff Meetings at Seer At Seer, whenever we begin an engagement with a new client, we...

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Learn Why You’re Being Targeted on Facebook AND Opt Out

Facebook is now a lot more transparent with its users About a year ago, Facebook added a section...

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How to Create Marketing Efficiencies Through Data & Team Integration

Tell me if this sounds familiar: your fiscal year budgeting cycle approaches and you’re faced with...

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