Google Ads vs AdSense: What’s the Difference?

TL;DR Google Ads is for advertisers who want to promote their products and services on Google...

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Get Granular, Part II: Search Marketing BI in Action

Watch the Video: Read the Transcript: Here’s the bet that we’re making for our future and...

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Get Granular, Part I: Are You Paying to Create Friction?

Watch the Video: Read the Transcript: We just took a look at a survey that showed how...

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What You Need to Know About the New Facebook Shops

This post was written by: Jenny Stiles & Michael Sherrod. Facebook Introduces New Shop...

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Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan – Part IV: What Google Knows vs What the Marketer Shows

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan – Part II: How to Find What’s Changing, for Whom, and How

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times

This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession: Part I:...

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Tearing Up Your 2020 Plan, Full Recap: How To Get Through The Coming Recession

SOLD OUT! | Over 600 Attendees | $1,000 Donated to GiveDirectly WATCH FULL WEBINAR Full...

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3 HotJar Features We Love for User Analysis

Whether you’re interested in diagnosing conversion issues on a landing page or want to dive into a...

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How Seer Measures E-Commerce Success on Paid Social

Written by Jenny Stiles and Ashton Underwood Our Guiding Light If you’re working in e-commerce...

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How to Build Sortable Change Columns in Google Data Studio

Written By: Kaitlin Hatch & Joshua-Vermette. Highlighting absolute change and percent change are...

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Rethink Link Building in 2020

On the heels of a NoFollow announcement from Google in late 2019, a core algorithm update in...

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4 Reasons Your New Page Isn’t Getting Traffic

Picture this: you’ve done the heavy lifting to get a new page live and you’re ready to share it with...

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10 Ways to Evaluate a Company’s Commitment to their Employees

Which Companies Care for Employees? When entering the job market, even during difficult times, it’s...

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11 Tactics To Build a Strong Narrative in SEO Reports

Building Narratives In SEO Reports As SEOs, reporting is a big part of our day-to-day...

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18 Resources to Help You Level Up Your SEO Skills

One thing about SEO that’s really exciting but also challenging is how quickly things change. When I...

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Know Your Data “Blindspots” for Every Google Ads Campaign Type

Our team has been hard at work doing amazing things with the data we get from our client’s Google...

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Redefining SEO Agency Expectations in a Changing World

When I set out to write this post, I wanted to provide a simple resource that decision-makers could...

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Business Acumen 101: 5 Concepts Every Marketer Needs To Know

What is Business Acumen? What is “business acumen”?  I didn’t really know, until I read  What The...

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5 Tips For an Effective Project Kickoff Meeting

So You Wanna Run a Project Kickoff Meeting… The day has arrived and you’re about to kickoff with a...

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14 Tips for Effective Remote Presentations

As the prevalence of remote work increases, it has never been more important to effectively present...

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How to Use Google Alerts for Your SEO Strategy

How to Use Google Alerts for Your SEO Strategy A major aspect of being a consultant is being the...

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Leaning Into Your Business Challenges for Smarter Solutions

Background At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid...

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Google Maps Update for Data Studio: What It Is & How to Use It

What Happened? You Can Now Use Google Maps in Data Studio Visuals On May 1, 2020, Google...

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How to Use Optimization Score to Stay Ahead of Your Competition

What is Optimization Score Optimization score, fondly referred to as ‘Optiscore’ at Seer...

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Digital Marketing for Financial Services Through Stay at Home Orders

This post was written by: Will Stevens, Rebecca Feinberg, Joe Meola, Jane Brady, and Teresa...

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We Analyzed 331K Display Placements and Found 165K to Negate

With the economic downturn brought on by business shutdowns and social distancing efforts —...

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Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World

Let’s talk about listening. Listening is a skill. It’s not an automatic human function like a...

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5 Tips for Pivoting Paid Social Strategy During COVID-19

Advertising Amidst COVID-19 It’s pretty safe to say that ‘business as usual’ is essentially out the...

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How to Create and Submit a XML Sitemap

Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on...

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Starting a Local SEO Strategy in 7 Steps

How To Get Started With a Local SEO Strategy In order to make sure you lay the foundation for any...

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Data Studio Template for Monitoring Cross-Channel Regional Trends

This post was written by Chanton Phan & Claire Dabney In the past ~two months since the...

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6 Client Retention Red Flags All Agencies Should Know

In today’s world of digital marketing, our clients have endless choices when it comes to their...

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