The Benefits of an Internship After Graduation

Starting Your New Career You aced that last exam, waltzed across the stage in your cap and gown, and...

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4 Quick & Easy Ways to Gather Audience Insight

At Seer, we believe that behind every search is a person. We believe that we should spend as much...

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How to Get Client Buy-In for Keyword Recommendations

One of the first big deliverables in an SEO campaign is Keyword Research. At Seer, we leverage a...

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Three Essential SEMrush Features for SEO

The Top 3 SEMrush Features We Use All The Time While there are many sites that we at Seer keep...

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Pop-ups, Overlays, Modals & Interstitials Best Practices

Pop-ups, overlays, modals and interstitials are similar website elements that can be used to engage...

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14 Questions to Ask Before Hiring an SEO Agency

Once you decide to hire an SEO agency, you have to decide which agency to hire. Whether you are...

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Identify Critical Technical SEO Issues Using Only Your Browser

There are a lot of problems that can occur in SEO, and it can be super time consuming to complete a...

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Caught in the Middle: How to Effectively Manage a Vendor Relationship for Your Client

3 Tips for Managing Vendor-Client Relationships Managing vendors on behalf of clients is a part of...

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The Best Google Chrome Extensions for SEO

If you do any SEO work, chances are you spend a lot of time in your browser checking out SERPs to...

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SEO 101: Digital Marketing Terms & Acronyms

SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by...

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How to Combat Imposter Syndrome

We’ve all felt the sinking feeling of Impostor Syndrome at some point in our careers. You feel like...

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Brand Search Strategy: Save Campaign Spend and Drive More Organic Sales

Branded keywords tend to be deprioritized in organic search strategies because many businesses...

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Featured Snippets Will No Longer Be Repeated in Search Results

Featured Snippet-Apocalypse: What Happened? Could you hear it? On January 22nd, 2020 at 4:30 pm SEOs...

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5 Things to Check After Launching a PPC Campaign

One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move...

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The Best Personality Test To Know Yourself, Your Team & Your Clients

Why We Love Crystal Knows For Understanding Personalities There are thousands of personality tests...

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Use a RACI Matrix to Organize Your Marketing Team

What’s a RACI Matrix? A few months ago, I took the lead on an internal project at Seer that had been...

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Content Hubs 101: A Guide to SEO Content Strategy

Content Hubs 101: How to Organize Content for SEO Content hubs are all the rage among the SEO...

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How Seer Gives Back to Our Community

#SeerGivesBack Giving back has always been a part of our cultural DNA and we are so proud of that....

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The Ultimate Guide to Amazon Advertising

Want to increase your sales from Amazon in 2020? Make Amazon advertising a part of your...

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How to Master the Facebook Pixel: A Comprehensive Guide

With the release of Facebook Analytics (analytics.facebook.com) back in late 2018, it was clear that...

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SameSite: What It Means & How To Prepare

Last year Google announced an update to cross-site cookie standards as part of an ongoing effort to...

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Stop Segmenting Keyword Match Types

For years, search advertising practitioners have abided by the “best practice” of building campaigns...

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Data Privacy 101: How to Answer Common Legal Questions About Data

OMG – CCPA, GDPR, PII… All these acronyms strike fear in a digital marketer’s heart. After all, most...

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4 Things to Do When a Client Tells You They’re Leaving

Breakups are hard, but when you work in an agency, losing clients is a reality that affects...

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3 Things an SEO Learned During Her First PPC Campaign Build

This SEO turned PPC for a very niche client project. We wanted more insights into what was...

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January 2020 Core Algorithm Update

The First Google Algorithm Update in 2020 We knew it was coming. It was only a matter of time before...

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The AM/Associate Questionnaire: Starting Your Account Team Relationship Off Right

At Seer, our account teams are usually made up of an account manager and an associate. The account...

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Why Linguistics & Natural Language Processing is Important for SEO

Google receives around 63,000 searches every second, but have you ever wondered how it processes...

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Updating Your Clients On Our Industry & Their Own

The Importance of Industry Updates I’m going to talk about two different kinds of industry updates...

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5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

The Google Analytics IQ (GAIQ) exam can be daunting when you approach it, especially if it’s your...

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3 Things I Learned About Growth During My First 6 Months At Seer

When I moved on from my last agency and accepted a job offer at Seer, one of my biggest reasons for...

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3 Ahrefs Features We Love

Ahrefs is a tool we use frequently at Seer. Whether it’s keyword research, finding backlink and...

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Staying Focused (By Paying Attention to Distractions)

Focus is Fleeting in The Digital Age… The SEO world is fast-paced. Our industry is changing every...

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Digital Marketing Guide for Nonprofits

Written By: Rebecca Feinberg & Bailey Clark What is a Digital Marketing Plan for Nonprofits? Why...

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How to Write a Marketing Research Objective

We all know the old adage: is marketing is an art or a science? At Seer, we think it’s both. But we...

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Seer Goes to Hogwarts

Harry Potter and the Missing Scarf It’s tough to accurately describe Seer’s culture in a way that...

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5 Tips for Job Transitioning Between Digital Marketing Agencies

Transitioning jobs can be a tricky process across any industry, but moving from one digital...

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How to Prioritize Work for Busy Clients

Have you ever run into a situation where you’ve identified all these amazing opportunities for your...

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Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

What is Roll-Up Reporting in GA 360? Roll-Up reporting combines data from multiple Google Analytics...

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7 Tips to Ask Better Questions

Regardless of your role or circumstance, asking great questions is a fundamental way to up your...

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How to Use SuperMetrics in Google Sheets to Identify Bad Ad Placements

I recently wrote about uncovering a bunch of low-quality parked domains within the Google Search...

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Why You Should be Leveraging Google Smart Bidding

As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more...

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