Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a...

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Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb As companies begin to grow and scale, so should their...

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The Wait is Over: Apple’s i0S 14.5 Update Is Here

iOS 14.5 is Finally Here and This is What You Need to Know for Facebook We knew this day would come,...

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Google Update Postponed: Page Experience as a Ranking Factor

Back in November, Google announced that as of May 2021, page experience signals will be included in...

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How to Set Up Google Analytics 4 (GA4) Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes...

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Google Display Network vs. DV360: Which is Best?

GDN and DV360: Are they really the same?  When speaking to clients about programmatic efforts, we...

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Programmatic Advertising 101: A Guide for PPC Managers

Updated By: Molly Quinn Focusing my day-to-day solely on paid search practices is fairly new to me...

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