Getting Granular with YouTube Audience Targeting

Not many people know this, but the second-largest search engine behind Google is actually YouTube....

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How to Reorder the Legend in Power BI

How to modify the legend order in power bi Before you dive into anything too cool in Power BI, it’s...

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Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting...

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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon

Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both...

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eCom in the Wild: Ritual Vitamins

As a marketer, I’m always impressed when a brand is able to target me and move me through their...

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Deliver Personalization with New Features in Google Optimize

Google Optimize new feature set, Personalization Experiences, introduces the ability to (yup, you...

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Objective Based Advertising: LinkedIn’s New Campaign Creation Tool

Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives...

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