Seer’s What You Missed: Seerfest by the Numbers

If you didn’t make it to our inaugural marketing conference, or even if you did and want to...

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What Marketers Can Learn From Hostage Negotiators

Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s...

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How to Analyze Location Data for Next Level Geo Analysis

Most of us have used location-based data to analyze performance at one point or another, whether it...

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Five AdWords optimizations you can implement quickly

As performance marketers (and, frankly, as humans), we all lead busy lives. While we don’t have the...

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Facebook’s Custom Audience Lists: Oh the People You’ll Reach!

Are you thinking about advertising on Facebook but hesitate because of all the recent targeting...

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What Is Target CPA and How Does It Work?

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get...

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Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics....

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