Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital...

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Product Feed Best Practices for Shopping Campaigns

Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many...

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New Integration – Google Analytics 360 + SalesForce Cloud

Google and Salesforce announced their partnership in November 2017 and plans for some exciting...

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How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the...

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How to Give Searchers What They Need, Not Just Linkbait

So often we can get caught up in building out huge resources. Top 200 Stores Offering Student...

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Mobile Advertising Trends: The Rise of Video

Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop...

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Our Client Tried Yahoo Gemini And Saw Impressive Results

While Google and Bing might be your main breadwinners for paid search, don’t count out little-used...

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