How to Use SEMRush to Identify Search Trends and Competitor Insights

Any effective search marketing strategy should combine both paid and organic data and leverage tools...

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From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising

Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies...

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How To Do Ecommerce Keyword Research

Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce...

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5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

This post was originally published in January 2020 by Alex Landro, and last updated in March 2022 by...

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People of Seer: Meet Katie Myers

People of Seer with Katie Myers Welcome back to People of Seer: Remote Edition! In this series,...

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Canonical URLs: What Are They and Why Are They Important?

What Is a Canonical URL? First implemented by Google in 2009, canonical URLs and tags are a...

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Ask an Influencer: How Can Brands Leverage UGC for Marketing?

User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking...

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