Planning Your 2022 Marketing Calendar (with BONUS Template)

2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing...

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Data-Driven Design: Retaining Creativity

The Balancing Act of Design In psychology, creativity is defined as having two main components: Is...

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People of Seer: Meet Marianna Morris

People of Seer Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet...

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GA4 Expanded and New Default Channel Groupings

New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions,...

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Thinking Like Google: How to Practice People-First Philosophy for Better SEO

It sometimes feels like, when it comes to SEO, the only constant is change. However, if you look...

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Why Bounce Rate No Longer Exists in GA4 & What’s Replacing It

The Downfall of Bounce Rate What is Bounce Rate? How is bounce rate defined? The answer: it depends...

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Why Is It Important to Display Data in a Visual Way?

Data visualization can make it easier to communicate and interpret data that is difficult to...

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