How to Find Wasted PPC Spend in Minutes

Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.* We mined through...

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5 Questions to Ask Your Client’s New CMO

Hearing that your client is hiring a new CMO can send any account manager into a panic. There are...

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How to Communicate the Value of SEO to Executives

The problem with communicating the value of SEO is that unless you’re a subject matter expert,...

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How Did You Come Up With My PPC Budget?

Updated By: Meghan Evans Whether you’re venturing into PPC for the first time or consider yourself...

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7 Ways Managers Can Empower Their Team Members

During my time at Seer, I have had the pleasure of working with several managers who have been huge...

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How to Integrate Google Analytics 360 & Salesforce Marketing Cloud

While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales...

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PPC Checklist For Website Migrations

You have two sites that you need to merge and you are busy checking off action items from your SEO...

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