How Automated Rules Can Help Prevent a Client Nightmare

Have you ever received an email from a client or POC with “URGENT” in the subject line and your...

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Prepare For Battle: A Paid Search Competitive Guide

One of the top questions we get as PPC marketers is, “what are our competitors doing?” It’s an...

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What is the California Consumer Privacy Act? (& How to Prepare for It)

Written by: Emmilly Best, Jennifer Hester By now you’ve heard of the General Data Protection...

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We All Make Mistakes – Here’s How to Prevent & Own Them

What to Do When Something Goes Wrong We’re all human, and as humans, we are imperfect. That means...

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How to Make Seasonality Adjustments in Smart Bidding Campaigns

As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that...

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Google Ads Sunsets Accelerated Delivery

Written By: Emily Pollock & Rebecca Carey Yet ANOTHER big change happening in the world of...

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Why Google Smart Display Campaigns Are Not So Smart

Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers...

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