Joining Google Analytics Data to Other Data for Fun & Profit

I was reviewing an analysis years ago, and I got triggered. The analyst was suggesting that we...

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The Facebook Pixel Update: What It Means & How To Use It

On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the...

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Recent Search Results Findings: Your SERP Features Roundup

The Seer team keeps a running doc of Google search features and oddities, which we collectively...

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The Payoff From Audience Research

It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for...

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Create Instagram and Facebook Ready Videos Using Still Images

If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well...

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How To Spice Up Your Paid Social Imagery

An element of social marketing that differentiates it from other forms of paid media is the creative...

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Help! My Client Wants to Run Paid Social Where Do I Start?

We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You...

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